24 November 2015

Press Releases

EE launches multi-million pound, multi-channel ‘Connected World’ campaign: it’s a game changer

• EE launches its biggest brand campaign to date entitled Be More Bacon • Integrated campaign demonstrates a Connected World made possible thanks to range of new game-changing devices and services delivered over the UK’s number one network • Popular face of EE and Hollywood star Kevin Bacon is back to tell the story of EE’s latest technology developments encouraging people to 4G-up and become ‘totally bacon!’ • EE’s partnership with Wembley features above-the-line for the first time as the iconic national stadium takes centre stage in the TV ad • The ad airs for the first time on Wednesday 28th October - view / share / embed via EE’s YouTube channel

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EE targets business growth as 4G and Internet of Things drive vital innovation in healthcare, housing and emergency services

• Mobile and 4G technology adoption could reduce missed primary and secondary care appointments by 65%, saving £585million annually for NHS • Social housing set to benefit, with construction sites connected to 4G in three days rather than waiting more than a month for broadband, enabling more homes to be built more quickly • Staffordshire Police Force says deploying mobile devices could save 250,000 hours of front line staff time per year, the equivalent of more than 100 officers on the beat • EE launches new business and public sector focused products to drive economic impact of 4G, including Connected Vehicle, Connected Health and first in new Connected Camera range

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