4GEE makes brand manager 60% more productive while enriching client interactions
Explaining ideas is a tough business to be in. Sarah Payne’s role is to help leading brands – like Sony Pictures Releasing and UEFA – by dreaming up imaginative ways to make them even better known. But before she can create the buzz, she has to sell the concept.
“When I’m in front of clients I need to show them my ideas and pull up large files on my smartphone,” says Sarah. “It could be a PDF, a floor plan or even a piece of music.”
Over 3G that was slow, unreliable and frustrating for both Sarah and her clients. Invariably she would have to reach for her laptop and ask to access the client’s wireless network, presuming they had one. Similarly, she couldn’t always connect on the move. To catch up on her work she would often end up working late into the evening.
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Sarah has been able to transform client interaction by moving to 4GEE and feels she’s now 60 per cent more productive. It’s easy to see why. “It used to take forever to upload a five megabyte file. With 4GEE it’s instant. There’s no embarrassing silence while everybody stares at a screen,” says Sarah.
That burst in speed is helping Sarah to have better conversations with her clients. Being able to share venue pictures and showcase previous client projects is especially helpful. And, with her newfound ability to create a personal hotspot, linking phone and tablet, travelling no longer means dead time.
Sarah says: “My digital life’s never been better. I’m getting more done on the train so I don’t have to return to the office to complete basic tasks. So I’m squeezing more into my working day, rather than extending it like before.”