Category innovation

Want to do something completely new? Who says you can't?


We love breaking new ground. Innovation is at the heart of everything we do. Creative thinking, invention, experimentation and passion for technology are what make us a market leader - and our partners successful. If you have an idea for a product or service that has relevance for UK consumers, then our relationship with 50% of UK households means we can help you bring it to market. Let's innovate together.

It’s in our DNA

Our track record of innovation includes bringing 4G to the UK and launching the first cellular Apple Watch.

Open to new ideas

Our appetite for trying new things is key to driving new partnership opportunities.

From concept to customer

No matter what your idea is we can help maximise its potential with support from development through to launch.

Add to Plan

Adding value for customers and partners

The best tech without paying all in one go - a game changer for the accessories industry.

Get in touch

Say hello and start your journey with us.

Get in touch

Say hello and start your journey with us.