Insure your iPhone, for more information visit https://ee.co.uk/insurance.

iPhone 16 Pro Max. Built for Apple Intelligence.¹ Featuring a stunning titanium design. Camera Control. 4K 120 fps Dolby Vision. And A18 Pro chip.

Stunning titanium design

iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display.² It’s remarkably durable with the latest generation Ceramic Shield front that’s 2 times tougher than any smartphone glass.

Built for Apple Intelligence

Apple Intelligence¹ is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data.

Take total camera control

Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.

Pro video

Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera, and studio-quality mics for higher quality audio recording. A Pro studio in your pocket.

Magnificent shots

Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerising detail in macro pics and wide angle photos.

Photographic styles

The latest generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.

The power of A18 Pro

A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming.

A huge leap in battery life

iPhone 16 Pro Max delivers an incredibly power efficient performance with up to 33 hours video playback.³ Charge via USB-C or snap on a MagSafe charger for faster wireless charging.⁴

Customise your iPhone

With iOS 18, you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage.⁵

Vital safety features

With Crash Detection, iPhone can detect a serious car crash and call for help if you can't.⁶

Disclaimers

¹ Apple Intelligence available on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to US English. UK English support available now. Some features and additional languages will be coming over the course of this year.
²The displays have rounded corners. When measured as a rectangle, the screen is 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
³Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
⁴Accessories sold separately.
⁵Some features may not be available in all countries or all areas.
⁶iPhone 16 and iPhone 16 Pro can detect a serious car crash and call for help. Requires a mobile data connection or WiFi calling.

AirPods 4, a totally transformed audio experience with Voice Isolation¹ Siri Interactions¹ and Personalised Spatial Audio.² Featuring an updated fit for all-day comfort.

Rebuilt for comfort

AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick press controls for music or calls.

Personalised spatial audio

Personalised Spatial Audio with dynamic head tracking places sound all around you, creating a cinema-like listening experience for music, TV shows, movies, games and more.²

Improved sound and call quality

AirPods 4 feature the Apple designed H2 chip. Voice Isolation improves the quality of phone calls in loud conditions.¹ Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whoever you’re speaking to.

Magical experience

Just say ‘Siri’ or ‘Hey Siri’ to play a song, make a call or check your schedule.³ And with Siri Interactions,¹ now you can respond to Siri by simply nodding your head yes or shaking your head no.¹ Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen. Easily share a song or show between two sets of AirPods.⁴ A skin detecting sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.⁵

Long battery life

Get up to 5 hours of listening time on a single charge.⁶ And get up to 30 hours of total listening time using the case.⁷

Redesigned case

The Charging Case comes with USB-C charging capabilities and is more than 10% smaller by volume than the previous generation.⁸

Dust, sweat and water resistant

AirPods 4 and the Charging Case are rated IP54 dust, sweat and water resistant, so they’ll withstand rain and heavy workouts.⁹

Disclaimers

¹Available on compatible devices with iOS 18, iPadOS 18 or macOS Sequoia and later when paired with AirPods 4, AirPods 4 with Active Noise Cancellation or AirPods Pro 2 with the latest firmware.
²Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create personalised profile.
³Siri and activating with just 'Siri' may not be available in all languages or in all areas, and features may vary by area. Compatible device and internet access required. Mobile data charges may apply. Activating with just ’Siri’ is not available on AirPods with the H1 headphone chip and Intel-based Mac computers. Devices must support and have the latest operating system software.
⁴Requires a compatible Apple device with the latest operating system software.
⁵Find My functionality requires iOS 18 or later.
⁶Testing conducted by Apple in July and August 2024 using pre-production AirPods 4 with Charging Case paired with pre-production iPhone 16 Pro Max units, all with pre-release software. The playlist consisted of 358 unique audio tracks purchased from the iTunes Store (256Kb/s AAC encoding). Volume was set to 50% and Spatial Audio was off. Testing consisted of full AirPods battery discharge while playing audio until the first AirPod stopped playback. Battery life depends on device settings, environment, usage and many other factors.
⁷Testing conducted by Apple in July and August 2024 using pre-production AirPods 4 with Charging Case paired with pre-production iPhone 16 Pro Max units, all with pre-release software. The playlist consisted of 358 unique audio tracks purchased from the iTunes Store (256Kb/s AAC encoding). Volume was set to 50% and Spatial Audio was off. Testing consisted of full AirPods battery discharge while playing audio until the first AirPod stopped playback. The drained AirPods were charged to 100%, then audio playback was resumed until the first AirPod stopped playback. This cycle was repeated until both the AirPods and Charging Case were fully discharged. Battery life depends on device settings, environment, usage and many other factors.
⁸Charging requires a compatible USB-C charger.
⁹AirPods 4 are dust, sweat and water resistant for non-water sports and exercise. Products including Charging Case were tested under controlled laboratory conditions and have a rating of IP54 under IEC standard 60529. Dust, sweat and water resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge when wet; refer to support.apple.com/kb/HT210711 for cleaning and drying instructions.