Product details
Key features
- See richer, more lifelike pictures with the Nano Detail Enhancer boosting contrast, detail and brightness at a nanoscale level.
- Get AI-optimised picture and sound with the α7 AI Processor 4K adjusting colour, contrast and clarity frame by frame.
- Tap into advanced AI assistance with webOS integrating Google Gemini and Microsoft Copilot, plus AI Hub features like Multi AI Search and AI Concierge.
- Enjoy wider colours and brighter highlights with HDR10 and HLG support, plus dynamic tone mapping on every frame.
- Play smoother with Game Mode reducing input lag and the AI processor enhancing game visuals.
- Control your TV with point-and-click, voice and drag-and-drop using the AI Magic Remote with AI Voice ID for personalised recommendations.
- Stream from your Apple devices with AirPlay 2, plus access Netflix, Disney+, Prime Video and LG Channels for free live and on-demand content.
Upgrade your everyday viewing with the LG NU90 Nano 4K AI Smart TV, where the α7 AI Processor 4K and Nano Detail Enhancer work together to deliver richer colours, sharper detail and intelligent picture optimisation. Running on webOS with Google Gemini and Microsoft Copilot built in, it brings AI-powered search, personalised recommendations and all your favourite streaming apps into one sleek, connected hub.
Nano Detail Enhancer for a sharper, more lifelike picture
Notice the difference in every frame, with LG's Nano Detail Enhancer analysing each scene at a nanoscale level to boost contrast, detail and brightness. Colours look vivid, textures appear sharper and the overall picture feels more lifelike, while advanced upscaling brings lower-resolution content up to near-4K quality so nothing looks out of place on that 4K panel.
AI processing that thinks about your content
Relax while the TV does the hard work, with the α7 AI Processor 4K analysing what's on screen and adjusting colour, contrast and clarity frame by frame. It also handles audio upscaling for a more immersive listening experience, so both picture and sound are constantly being fine-tuned without you lifting a finger.
webOS with Google Gemini and Microsoft Copilot
Tap into next-generation AI assistance with webOS integrating Google Gemini and Microsoft Copilot directly into the TV. The AI Hub opens up features like Multi AI Search, AI Concierge, AI Voice ID and AI Chatbot, so you can search for content, control smart home devices and get recommendations tailored to your viewing habits, all from one intuitive platform.
HDR that brings out the best in every scene
Get more from compatible content with HDR10 and HLG support, delivering a wider range of colours and brighter highlights. The AI processor applies dynamic tone mapping to each frame, tweaking brightness and contrast on the fly so the picture always looks balanced, whether you're watching a Netflix drama or a BBC HDR broadcast.
Game Mode for smoother, more responsive play
Switch into Game Mode for reduced input lag and smoother gameplay, with the AI processor enhancing game visuals to suit whatever's on screen. 3 HDMI ports mean you can keep your console, Blu-ray player and streaming stick plugged in at the same time without swapping cables.
AI Magic Remote that knows who's holding it
Control everything with a point-and-click, drag-and-drop or voice, with the AI Magic Remote featuring a dedicated AI button for instant access to search and AI features. AI Voice ID recognises different family members' voices and switches to their personalised recommendations, while AI Search looks across multiple apps and services simultaneously.
All your apps, plus LG Channels for free content
Jump straight into Netflix, Prime Video, Disney+, YouTube, Apple TV, BBC iPlayer and dozens more, with Apple AirPlay 2 letting you stream directly from your iPhone, iPad or Mac. LG Channels adds a wide range of free live and on-demand content and LG Shield keeps your data secure while you explore.




