Product details
Key features
- Enjoy crystal-clear 4K pictures, even when watching content filmed in 2K or HD, thanks to Sony 4K X-Reality PRO.
- Experience vivid and lifelike colours with Live Colour technology, enhancing every image you see.
- Feel the smooth and sharp fast action with Motionflow XR, which inserts extra frames for seamless viewing.
- Immerse yourself in room-filling Dolby Atmos sound, bringing more depth and clarity to your entertainment.
- Control your Sony audio systems effortlessly from the TV remote with integrated user interface.
- See every detail in dark shadows and bright highlights with Auto HDR Tone Mapping.
- Stand back and admire the luxurious, narrow bezel design that keeps you focused on the screen.
Good as new devices
Our Good as new devices have been returned to us within the standard 14-day cooling-off period, usually because someone simply changed their mind. They’ve been used so little they’re practically brand new, and have never been sent in for repair.
Every device goes through our rigorous quality checks, covering both cosmetic and functional testing. We also make sure each one is fully cleansed, data-wiped, and restored to factory settings before it reaches you.
The device inside the box will be in excellent condition, showing little to no signs of use, though some may have the faintest marks or fine scratches. The outer box may show minor wear or small rips, but your device inside will look and perform like new.
What's included
- The remainder of the original manufacturer’s warranty, or a minimum of 12 months’ warranty
- A 14-day cooling-off period for extra peace of mind
- We aim to include all original accessories that came with the device, but please note this can’t always be guaranteed.
Experience thrilling entertainment with every film and game with the Sony 50" 4K UHD Smart TV. Get ready for a viewing experience that brings your favourite content to life with stunning clarity and vibrant colours.
Enjoy clear clarity
With Sony 4K X-Reality PRO, every image is upscaled close to 4K, revealing extra details and sharpness. This means that even films and shows filmed in 2K and HD look incredibly clear and detailed, delivering a premium viewing experience every time.
Vivid colours
Live Colour technology expands the range of colours in your images, making everything look vivid and real. Whether you're watching a nature documentary or a blockbuster movie, the colours are reproduced to be as lifelike as possible.
Smooth and sharp fast action
Motionflow XR technology ensures that even fast-moving scenes look smooth and sharp. By creating and inserting extra frames between the originals, you'll see more images per second, enhancing the fluidity of the action and reducing blur.
Room-filling sound
Dolby Atmos delivers sound with more depth, clarity, and detail, immersing you in the action. The Sony X-Balanced Speaker provides clear acoustics and rich bass, complementing the TV's slim design without compromising on sound quality.
Control your audio effortlessly
Easily control your Sony Audio settings using the TV remote. The BRAVIA Quick Settings menu automatically displays soundbar settings, allowing you to adjust features like sound field and volume without switching remotes.
A beautifully designed TV for your home
The narrow bezel design of this Sony TV keeps you focused on the picture, not the frame. This sleek and elegant design not only looks luxurious but also enhances your viewing experience by reducing distractions.
