Experience unparalleled picture quality with the Sony Bravia XR A90K 4K Ultra HD OLED Smart TV. This cutting-edge television delivers a viewing experience that feels like you're part of the action, thanks to its advanced technology and stunning design.

See every detail in near 4K clarity

Enjoy near 4K clarity with stunning detail, thanks to the Cognitive Processor XR upscaling technology. This powerful processor enhances everything you watch, from your favourite streaming services to standard definition content, making every moment look sharper and more lifelike.

Experience pure blacks and lifelike depth

Get pure blacks and lifelike depth with the expertly controlled OLED screen technology. OLED panels light each pixel individually, creating true blacks and deep, rich contrast that brings your favourite movies and shows to life in a way you've never seen before.

Vibrant colours and peak brightness

Experience vibrant colours and peak brightness, powered by XR OLED Contrast Pro. This technology ensures that bright scenes are as vivid as they should be, while maintaining the deep, true blacks that OLED is known for, giving you a more balanced and realistic picture.

See over a billion natural shades

See over a billion natural shades with XR Triluminos Pro and wide colour gamut technology. This combination enhances the range of colours, providing a more accurate and lifelike viewing experience that is validated by Pantone, a leader in colour technology.

Realistic depth and textures

Enjoy realistic depth and textures with XR HDR Remaster's object-based colour and contrast adjustment. This feature analyses and enhances individual objects in the scene, making sure that every element is perfectly lit and coloured, adding a new level of realism to your viewing experience.