Product details
Claim up to £500 cashback
On selected Samsung TVs, and up to £400 on selected soundbars. To claim, and for full terms and conditions, visit https://ee.co.uk/samsungoffers.claims/tvandsoundbarcashbackUK. Offer ends 28 October 2025.
Redefine your space with the Samsung The Frame Vision AI 4K Smart TV (2025). More than just a TV, The Frame brings art and intelligence into your home, transforming your screen into a personalised gallery that adapts to your lifestyle, mood and décor.
A gallery wall, reimagined
With Art Mode and a curated collection of artwork, The Frame blends seamlessly into your living space. Choose from a range of layout styles, matting options and 16 colour palettes to complement your room. Display your own family portraits or upload photos from iCloud, Google Photos or SmartThings to create your own digital showcase.
Smarter living with Vision AI
Vision AI takes your TV experience to the next level. It learns your habits and adjusts settings automatically to optimise brightness, sound and content. Dual adaptive motion sensors detect when you're nearby to activate Art Mode and switch off when you leave, helping to conserve energy without lifting a finger.
True-to-life picture and sound
Enjoy incredible clarity and depth with Quantum HDR, powered by the NQ4 AI Gen2 Processor. AI Upscaling Pro brings all your content, from classic films to live sport, into vibrant 4K resolution. Dolby Atmos built-in audio delivers immersive surround sound that pulls you deeper into every scene.
Designed to suit your space
Crafted to look like a true picture frame, The Frame mounts flush against your wall using the included Slim Fit Wall Mount. The clean, modern design is enhanced with clip-on customisable bezels, available in a variety of colours to match your style. An adjustable stand lets you find the perfect height, even when using a soundbar.
Tidy connections and easy control
Keep clutter at bay with the One Connect box, linking all your devices to the TV with a single cable. Whether you're switching from streaming to showcasing art, everything is controlled effortlessly from your phone via SmartThings.
Key features
- Enjoy stunningly detailed picture quality enhanced by Quantum HDR and AI Upscaling Pro, bringing incredible brightness, colour and clarity to every scene.
- Experience lifelike, Pantone-validated colours without worrying about screen burn, perfect for showcasing static artwork all day.
- See your TV transform into a personalised art gallery, featuring Art Mode with customisable layouts, colours and matting options to beautifully suit your space.
- Immerse yourself in powerful audio with Dolby Atmos, delivering clear and expansive surround sound directly from your TV’s built-in speakers.
- Enhance your gaming or movie-watching environment with adaptive Vision AI, intelligently learning and adjusting to your preferences for personalised viewing every time.
- Discover new favourites monthly with Art Store Streams, bringing 30 curated artworks straight to your TV to keep your décor fresh and inspiring.
- Personalise effortlessly by displaying your own photos directly from your phone, iCloud or Google Photos through seamless SmartThings wireless connectivity.
- Keep your setup tidy with the One Connect box, linking all your devices discreetly to your TV using just a single cable.
