https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iphone-duo-256gb-star-white

Handsets

Handset

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iphone-18-pro-max-sim-free-256gb-burgundy

The iPhone 18 Pro Max is the most complete flagship Apple has ever built, and it earns that title not by changing how it looks but by going all in on what matters: battery life, speed and a camera system that hands real creative control to the person behind it. Powered by the A20 Pro chip with a 6-core CPU, 7-core GPU and a Dual 16-core Neural Engine, this is the fastest iPhone yet, and it ships with iOS 27 and Apple Intelligence with Siri AI built in. The display is a 6.9-inch Super Retina XDR OLED panel with ProMotion up to 120Hz, HDR, Always-On and a peak brightness of 3000 nits. Anti-reflection has been improved over the previous generation, making the screen easier to read outdoors and in bright light. Whether you are scrolling through photos, reading in the sun or watching HDR video, the display stays vivid, sharp and responsive. The camera is where the iPhone 18 Pro Max makes its biggest leap. The 48MP Fusion Main camera now features a variable aperture with six laser-cut blades that switch between four settings: f/1.48, f/1.8, f/2.8 and f/4.0. Open the aperture up to f/1.48 to pull in more light for low-light shots, or stop down to f/4.0 for greater depth of field so everyone in a group photo stays sharp. TechRadar called the cameras the biggest leap Apple has made, with a variable aperture and finally useful Pro controls giving you more creative freedom without sacrificing the effortless shooting iPhone is known for. The rear system also includes a Fusion Ultra Wide and a Fusion Telephoto with 4x optical zoom, plus an optical-quality Telephoto that reaches 8x, giving 16x optical-quality zoom in total. The front camera is an 18MP Center Stage shooter with f/1.9 aperture, autofocus, Night mode and 4K Dolby Vision. Front and Rear Dual Capture lets you record video from both cameras at once, perfect for vloggers and content creators who want their face and their subject in frame simultaneously. Battery life is record-setting. Apple rates the iPhone 18 Pro Max at up to 30 hours of typical use and up to 43 hours of video playback, a six-hour increase over the previous generation. PCMag tested it and it lasted 34 hours and 31 minutes in their rundown test, over two hours longer than last year's Pro Max. WIRED found that with around five hours of screen-on time per day, they hovered around 50 percent by evening and easily made it through a second day on a single charge. A larger vapour chamber keeps thermals in check, so the phone stays cool even under heavy load. Fast wired charging gets you to 50 percent in around 15 minutes, and MagSafe and Qi2 both support up to 25W wireless charging. Connectivity is top of the range: 5G, Wi-Fi 7, Bluetooth 6, NFC, USB-C at 10 gigabits per second, a second-generation Ultra Wideband chip for Precision Finding, and Precision GPS. The Dynamic Island is smaller than before. The build uses Ceramic Shield 2 on the front and Ceramic Shield on the back, and the phone carries an IP68 rating for water and dust resistance, surviving submersion up to 6 metres for 30 minutes. It weighs 249 grams and measures 163.4 x 78 x 8.75mm. Dual SIM support works with a nano-SIM and eSIM, with dual eSIM support for running two plans at once. The A20 Pro is built on 2-nanometer technology and the performance leap is substantial. Gizmodo called it monstrous, easily lapping flagship Android phones in speed and responsiveness, with no throttling or heat issues thanks to a larger vapour chamber than ever before. Siri AI finally starts delivering on Apple's long-running promise, with on-device intelligence for writing, summarising, image generation and natural language commands. Apple Intelligence runs throughout the system, helping you rewrite text, create images, prioritise notifications and search your photos and messages with natural language. Real users praise the camera system in particular. AbsoluteGeeks noted that being able to move between four aperture settings gave them reasons to experiment before pressing the shutter, something they had not had enough of on an iPhone before. Reviewers across TechRadar, WIRED, PCMag, The Independent and Tech Guide agree that the iPhone 18 Pro Max is the best Apple phone you can buy this year, with record-breaking battery, jaw-dropping speed and a camera system that puts total control in the hands of visual creators. If you are coming from an iPhone 15 Pro or older, this is a genuinely worthwhile upgrade. If you want the biggest, longest-lasting, most capable iPhone in the range, the 18 Pro Max is the one to get.

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iphone-18-pro-sim-free-256gb-burgundy

The iPhone 18 Pro is Apple doubling down on what a Pro iPhone should be: faster, more capable, and longer-lasting than ever, with a camera upgrade that genuinely changes how you shoot. Available to pre-order SIM-free from EE in four gorgeous colours with a durable aluminium unibody design and colour-matched back glass, it builds on the iPhone 17 Pro foundation and pushes it further in all the right places. The 6.3-inch Super Retina XDR OLED display is stunning, with a 2622x1206 resolution at 460 pixels per inch, ProMotion adaptive refresh up to 120Hz, Always-On Display, HDR, True Tone, and Wide Colour (P3). It hits 1,000 nits of typical brightness, 1,600 nits for HDR content, and a searing 3,000 nits peak for outdoor visibility. The Dynamic Island is smaller than before, giving you more screen and less interruption. The contrast ratio is an impressive 2,000,000:1, so blacks are deep and colours are rich. Inside, the A20 Pro chip is built on the latest 2nm technology with a 6-core CPU (2 Super Cores plus 4 Efficiency Cores), a 7-core GPU with Neural Accelerators, and a dual 16-core Neural Engine. It is a monstrous performer, easily lapping flagship Android phones in speed and responsiveness, and it sustains full performance for longer thanks to a revamped thermal management system with a larger vapor chamber. Reviewers report no throttling or overheating even under heavy use, which is a meaningful step forward. The chip also drives Apple Intelligence and Siri AI, with Siri finally starting to deliver on Apple's long-running promise of a genuinely useful voice assistant. The camera is the biggest upgrade. The 48MP Fusion Main camera now features a variable aperture with six laser-cut blades that transition between f/1.48, f/1.8, f/2.8, and f/4.0, the first variable aperture on an iPhone. The wider f/1.48 maximum aperture lets in more light for cleaner, sharper low-light shots, while the smaller apertures give you greater depth of field and more creative control. For the first time, you can manually adjust aperture, shutter speed, white balance, and focus directly in the Camera app, with pro controls that feel useful rather than gimmicky. The system includes a 48MP Fusion Ultra Wide and a 48MP Fusion Telephoto, delivering 8x optical-quality zoom in, 2x optical zoom out, a 16x optical-quality zoom range, and digital zoom up to 40x. The 18MP Centre Stage front camera supports 4K Dolby Vision video recording, Dual Capture video, and ProRAW. Night Mode, Smart HDR 5, Deep Fusion, the Photonic Engine, and 48MP macro photography round out a genuinely pro-level camera system. Battery life sees the biggest year-over-year leap in the Pro line. Apple rates the iPhone 18 Pro at up to 36 hours of local video playback, a 26 percent increase over the iPhone 16 Pro's 27 hours. In real-world use, reviewers report finishing the day with around 30 to 40 percent remaining, and the Express notes the 18 Pro regularly has 30 percent left at bedtime where the 17 Pro was nearly dead. Tom's Guide recorded 16 hours and 17 minutes in their web browsing battery test. Wired charging hits 50 percent in 15 minutes with a 60W adapter, and wireless charging supports MagSafe and Qi2 at up to 25W. Connectivity includes Wi-Fi 7, Gigabit LTE with 4x4 MIMO, and Apple's proprietary modem technology. The Verge calls the camera update a big deal, Engadget says it has the best camera setup of any iPhone you can buy now, and TechRadar praises the huge leap in battery life. The main trade-offs are a price increase over previous Pro models and a heavier body. If you are coming from an iPhone 16 Pro or older, the iPhone 18 Pro delivers a sizeable performance boost, significantly better battery life, and a camera system that gives you real creative freedom without sacrificing the effortless shooting iPhone is known for.

https://dam.ee.co.uk/image/786263124743/image_rsvtfqiart4utci1l85elcrd49/-FJPG

The Apple iPhone 17 SIM-free is the standard iPhone that finally closes the gap with the Pro models, and reviewers across the board agree it is the iPhone most people should buy. on EE with 256GB of storage as standard, it brings long-overdue Pro features down to a more affordable price, including a 6.3 inch Super Retina XDR OLED display with ProMotion up to 120Hz, Always-On functionality, HDR and a peak brightness of 3000 nits with 33 percent fewer reflections. TechRadar calls it the best standard iPhone in years, PCMag names it the best iPhone for the money and its top pick after testing all four models, and Expert Reviews says it is the best iPhone for most people, full stop. The display is the star of the show: buttery smooth scrolling, class-leading calibration, and readable outdoors even in bright British sunshine. Ars Technica notes that the 120Hz screen plus the 256GB storage bump is pretty much all you need to know, making it a more noticeable upgrade for anyone coming from an iPhone 12 to 14 than the 15 or 16 were. Inside, the A19 chip with a 5-core GPU and an enhanced Neural Engine powers everything from Apple Intelligence to AAA games, and reviewers describe day-to-day performance as consistently reliable and zippy even a year later. IOS 26 introduces Apple's Liquid Glass visual redesign, call filtering and a range of system-level improvements, and the phone works particularly well if you already use a Mac, Apple Watch or iPad. The dual 48MP rear camera system (main f/1.6 and 2x telephoto) with Deep Fusion, Smart HDR 5 and 4K Dolby Vision video handles photos and video that rival the 17 Pro in everyday shooting, and the new 18MP front camera with autofocus, Night mode and 4K Dolby Vision is a big upgrade for group selfies and video calls. Dual Capture video records from the front and rear cameras simultaneously, and Center Stage keeps you framed on calls. The camera is the one area reviewers still grumble about, as there is no dedicated telephoto zoom lens, which Truthful Reviews calls the last thing that still grates, but for most people the two main sensors are more than enough. Battery life is all-day with up to 30 hours of video playback, and fast charging takes you to 50 percent in 20 minutes via USB-C, MagSafe or Qi2 at up to 20W. Connectivity is future-proof with 5G, Wi-Fi 7, Bluetooth 6, NFC, Thread, UWB and dual eSIM only (no physical SIM slot), so you will need to activate your EE plan digitally. The titanium design with Ceramic Shield 2 front and back is 3x more scratch resistant and IP68 water and dust resistant, and it comes in five gorgeous colours that add personality. At 156.2 x 74.7 x 5.64mm and 165 grams it is slim and comfortable to hold. Reddit users praise the jump from 60Hz to 120Hz ProMotion as extremely notable, appreciate the doubled storage, and call it a decent daily driver that still feels zippy months in, though some note the larger size may not suit mini fans and a few report the Always-On display is more of a distraction than a boon. A viral Reddit post about an iPhone 17 cracking after a minor fall from a chair despite a case sparked discussion about durability, but most owners report no issues. In the box you get the iPhone 17 and a USB-C cable. If you want a mainstream iPhone without stepping up to the Pro Max, the iPhone 17 is a remarkably complete package with an exceptional update lifespan and irreproachable build quality, and buying it SIM-free from EE lets you pair it with the pay monthly or data plan that fits your life.

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iphone-16-sim-free-variants-2

https://dam.ee.co.uk/image/786263124743/image_gg3m97gt350v9e2kolm4p4jr3r/-FJPG

The Apple iPhone 16 brings meaningful upgrades to the everyday iPhone experience, making it a genuinely smart choice for anyone who wants pro-level features without the pro-level price. With the A18 chip, a redesigned camera system, the new Action button, and Camera Control, it is a substantial step up from the iPhone 15 and a phone that handles everything from casual browsing to content creation with confidence. The A18 chip is a big deal here. It jumps two generations ahead of the A16 Bionic found in the iPhone 15, with a new 6-core CPU (2 performance cores and 4 efficiency cores), a new 5-core GPU, and a 16-core Neural Engine. Paired with 8GB of RAM, this is the same silicon family that powers Apple Intelligence, giving the iPhone 16 real headroom for AI features, multitasking, and years of software updates. In everyday use, apps launch quickly, the interface stays smooth, and the phone handles 4K video exports and demanding apps without overheating. Long-term users report a bug-free, reliable experience with no thermal issues, even during intensive tasks. The 6.1-inch Super Retina XDR OLED display is bright, colour-accurate, and a pleasure to use. With True Tone, HDR support, a 460 ppi pixel density, and peak brightness of 1600 nits, it handles outdoor visibility and media consumption beautifully. The Dynamic Island continues to be one of Apple's most useful interface innovations, keeping live activities, notifications, and controls within easy reach. The aerospace-grade aluminium build feels premium, and the latest-generation Ceramic Shield is 2x tougher than any smartphone glass, giving you real peace of mind against drops and scratches. The camera system gets a significant refresh. The 48MP Fusion main camera (f/1.6) captures sharp, detailed photos with excellent dynamic range. A 12MP 2x telephoto (52mm, f/1.6) gives you optical-quality zoom for portraits and closer shots, while the 12MP Ultra Wide (13mm, f/2.2, 120-degree field of view) now features autofocus, letting you take incredibly detailed macro photos and videos. Photographic Styles give you greater creative flexibility, letting you set your preferred tone and warmth before you shoot. Digital zoom extends up to 10x. The Camera Control feature gives you an easier way to quickly access camera tools, and the Action button lets you fast-track to your favourite feature, whether that is opening the camera, toggling silent mode, or launching a Shortcut. Battery life gets a boost too, with up to 22 hours of video playback. The A18 chip works together with the battery management system to deliver longer endurance throughout the day. Fast charging gets you to 50% in 30 minutes with a 20W adapter or higher, and you can charge via USB-C or snap on a MagSafe charger for convenient wireless top-ups. IP68 water and dust resistance (up to 6 metres for 30 minutes) means the phone can handle rain, spills, and the occasional accidental dunk. Connectivity covers all the bases: 5G (sub-6GHz), Wi-Fi 7, Bluetooth 5.3, and NFC with reader mode. Dual SIM support (nano-SIM and eSIM, with dual eSIM support) makes it easy to manage multiple numbers or travel internationally. Running iOS 18, the iPhone 16 is fully customisable, with new options for the lock screen, Control Centre, and home screen layout. The Apple ecosystem integration is as strong as ever, with smooth handoff between iPhone, iPad, Mac, Apple Watch, and AirPods. Expert reviewers consistently highlight the iPhone 16 as the sweet spot in the lineup. Business Insider noted there is no reason for most people to pick a Pro option when the standard iPhone 16 delivers solid everyday performance and fantastic value. Reddit users praise the smooth performance, lack of bugs, and reliable thermals, with many appreciating the Action button's versatility through the Shortcuts app. The general consensus is that the iPhone 16 does everything most people need, from photography and video to gaming and productivity, without the premium price tag of the Pro models. Some users noted the phone can feel slippery without a case, a common observation across Apple's aluminium designs. Available SIM free from EE, the iPhone 16 comes in Black with a USB-C cable and SIM tool in the box. It is the phone for people who want a powerful, capable, and beautifully built iPhone that handles daily life with ease, with enough performance and camera quality to keep you happy for years to come.

https://dam.ee.co.uk/image/786263124743/image_e073rf7pp54df14tlljlsmrf7k/-FJPG

iPhone 16e SIM Free: A18 chip, Apple Intelligence, 48MP Fusion camera, and all-day battery. Powerful performance and incredible value.

The iPhone 16e is Apple's most affordable current iPhone, designed for people who want the core iPhone experience without paying for features they may not need. It sits well below the standard iPhone 16 while sharing the same A18 chip, the same Apple Intelligence suite, and the same USB-C charging that finally replaces Lightning on Apple's budget line. The A18 is a six-core processor that keeps everything running smoothly, from gaming to everyday multitasking, with no noticeable slowdown. Reviewers at Trusted Reviews awarded it four stars, praising its performance, battery life, Apple Intelligence features, and a design well judged for the price. The display is a 6.1-inch OLED panel with a 2532 x 1170 resolution at 60Hz, protected by Ceramic Shield front glass that Apple says is tougher than any smartphone glass. The screen is bright and sharp enough for everyday use, though it lacks the ProMotion 120Hz refresh rate and always-on display found on pricier models. The camera system is a two-in-one setup: a 48MP Fusion main camera on the back with optical image stabilisation and an f/1.6 aperture, plus a 12MP front camera with autofocus. The 48MP sensor uses pixel binning to produce 24MP photos by default, combining sharp detail from the full sensor with the added light sensitivity of Quad Bayer binning. You can also shoot full 48MP resolution images. The main camera enables an optical-quality 2x telephoto by cropping the centre of the sens, and digital zoom goes up to 10x. There is no ultra-wide camera, which The Verge and Engadget both noted as the most missed feature, particularly for wide shots where you cannot step backward. The camera shoots 4K video at 24, 25, 30, and 60fps, and 1080p at up to 240fps for slow motion. Consumer Reports found the camera does not crack the top 10 for best overall camera performance but is competent in most situations. Battery life is where the iPhone 16e genuinely surprises. Apple claims up to 26 hours of video playback, the best battery life in a 6.1-inch iPhone, and real-world testing backs this up. Consumer Reports recorded 37.5 hours on a single charge, Engadget found it lasted well beyond 24 hours with mixed use, and The Verge clocked five hours of screen time and was only down to 41 percent by end of day. The battery is a 4,005mAh cell, larger than even the standard iPhone 16's battery, and the new C1 modem helps stretch that further. Fast charging gets you to 50 percent in 30 minutes with a 20W adapter or higher. The phone supports Qi wireless charging at 7.5W but does not include MagSafe, which AppleInsider's long-term reviewer called nearly a dealbreaker. Connectivity includes 5G, Wi-Fi 6, Bluetooth, and NFC. The phone is water-resistant, splash-resistant, and dust-resistant with an IP68 rating. Face ID securely unlocks the phone, signs into apps, and handles payments. The Action button, borrowed from the iPhone 15 Pro, gives quick access to apps and context-aware information, and AppleInsider found it became the fastest way to open the Camera app, quickly becoming a habit. The phone runs iOS 18 with full Apple Intelligence support, including writing tools, photo editing, notification summaries, and Siri enhancements. Reddit and forum users praise the battery life and clean design, with the main complaints being the lack of MagSafe, the missing ultra-wide camera, and the 60Hz display. For anyone upgrading from an older iPhone with a home button or Lightning cable, the 16e is a straightforward, capable step up that delivers the essentials brilliantly.

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/asim-free-1

https://dam.ee.co.uk/image/786263124743/image_2hauqh9u5939p7l5bf16r59552/-FJPG

The Apple iPhone 15 SIM-free is the sensible, reliable iPhone that has aged gracefully and remains a smart, practical choice in 2026, especially for anyone upgrading from an iPhone 11, 12 or XR. on EE with 128GB of storage, it delivers the core iPhone experience at a price that does not require justification. The 6.1 inch Super Retina XDR OLED display is up to twice as bright in sunlight compared to the iPhone 14, with a peak HDR brightness that makes movies and your own videos look brilliant, and a resolution of 1179 x 2556 pixels at roughly 461 ppi keeps everything sharp. It is worth noting the display runs at 60Hz rather than the 120Hz ProMotion found on newer models, which is the most common complaint from long-term users on Reddit and in expert reviews, but for everyday browsing, social media and video it still feels smooth and responsive. The A16 Bionic chip with 6GB of RAM is the same processor that powered the iPhone 14 Pro, and reviewers confirm it still performs extremely well for daily tasks, gaming and multitasking, running iOS 26 flawlessly with no lag or stutter. The iPhone 15 was the first iPhone to switch to USB-C, which is modern, universal and reliable, though the port is USB 2.0 speed so wired data transfers are slower than on Pro models. The dual rear camera system is a genuine strength: a 48MP main camera with f/1.6 aperture, sensor-shift OIS and dual pixel PDAF, plus a 12MP ultra-wide with f/2.4 and a 120 degree field of view. Three optical-quality zoom levels (0.5x, 1x and 2x) let you frame the perfect shot from right where you are, and computational photography produces crisp 24MP photos and next-generation portraits with improved depth control. The 12MP front camera with f/1.9 and autofocus takes sharp selfies and handles 4K video with ease. Reviewers consistently praise the camera quality even two and a half years after launch, with Deep Tech Base calling it strong and Deep Review Lab noting it still takes excellent photos and records great 4K video. Battery life is adequate rather than outstanding: long-term testers report it comfortably gets through a full day of casual use but hits the 20 percent warning by around 9pm, and battery health typically sits at 88 to 92 percent after a year or more of use, which is normal. Fast charging takes you to 50 percent in 30 minutes via USB-C PD, and wireless charging works at 15W through both MagSafe and Qi2, with 4.5W reverse wired charging to top up your AirPods or another device. Connectivity includes 5G, Wi-Fi 6 and Bluetooth 5.3, plus dual SIM support with nano-SIM and eSIM or dual eSIM, so you can keep your EE plan active alongside a second number. The phone is IP68 dust and water resistant, surviving immersion up to 6 metres for 30 minutes, and the aluminium and glass design feels solid and comfortable in the hand at 147.6 x 71.6 x 7.8mm and 171 grams. SchwarzTech compares it favourably to the iPhone XR and 11, calling it a great option for most people that got overlooked by the media but offers boring reliability, great battery life and nicer cameras. The main drawbacks reviewers and Reddit users agree on are the 60Hz display, merely adequate battery life, the lack of a dedicated telephoto lens, and no Apple Intelligence support, which requires the A18 chip or newer. OnVerdict calls it a mature, proven, reliable smartphone that does everything most people need, and How-To-Geek names it one of the best no-nonsense smartphones in the 600 to 700 dollar range. Apple typically supports iPhones for 6 to 7 years, so the iPhone 15 should receive iOS updates through at least 2029 or 2030, giving you years of software support. In the box you get the iPhone 15 and a USB-C charging cable. If you want a dependable iPhone with a great camera, solid performance and years of updates ahead, without paying flagship prices, the iPhone 15 SIM-free from EE is a practical, value-packed choice.

https://dam.ee.co.uk/image/786263124743/image_b95j7lcs4h72h339uu6s35kj7r/-FJPG

Last few left but when they're gone they're gone!

https://dam.ee.co.uk/image/786263124743/image_1di3rj1bf12qfekgcj1bmc713g/-FJPG

The Apple iPhone 17 Pro is the most powerful iPhone ever made, and it arrives with a bold new look that feels genuinely fresh. Built from a single block of heat-forged aluminium, the unibody design is not just about aesthetics. It creates room inside for a far bigger battery, better cooling, and a noticeably more solid feel in the hand. This is a phone engineered to keep up with everything you throw at it, from pro-level photography to hours of streaming, without breaking a sweat. At the heart of it all is the A19 Pro chip, Apple's most powerful silicon yet. With a 6-core CPU, 6-core GPU, 16-core Neural Engine, and hardware-accelerated ray tracing, it delivers up to 40% better sustained performance than the previous generation. That means smoother gameplay, faster video editing, and cooler running even under heavy loads. Reviewers consistently note the improved heat management, with the vapour chamber keeping temperatures in check during demanding tasks like exporting 4K footage or running graphics-intensive apps. The 6.3-inch Super Retina XDR OLED display is a standout. With a 2622x1206 resolution, 460 pixels per inch, ProMotion 120Hz adaptive refresh, HDR, True Tone, and an Always-On display, everything looks crisp, vibrant, and responsive. The anti-reflective coating makes a real difference outdoors, and the Dynamic Island keeps your alerts, music controls, and live activities right where you need them. What Hi-Fi? Called it the best iPhone yet for movies and music, praising the superb screen and excellent sound quality that make it an outstanding portable AV machine. The camera system is where the iPhone 17 Pro truly flexes. Every rear camera is now 48MP: a Fusion Main (f/1.78), an Ultra Wide (f/2.2), and a Telephoto (f/2.8, 4x optical). Add a 12MP Telephoto with 8x optical zoom, and you get the widest zoom range ever in an iPhone. Apple describes it as having 8 pro lenses in your pocket, and the real-world results back that up. Smart HDR 5, Night mode, and Deep Fusion handle tricky lighting with ease. Video creators get 4K Dolby Vision up to 120fps on the rear and 60fps on the front, plus ProRAW and ProRes support. The 18MP front camera with Center Stage, autofocus, and Retina Flash is the best selfie setup Apple has produced, perfect for video calls, vlogs, and content creation. Battery life is a major leap forward. The unibody design packs in massive additional capacity, delivering up to 31 hours of video playback. PCMag's testing recorded nearly 28 hours of continuous video streaming at full brightness, an exceptional result. Fast charging gets you to 50% in 20 minutes with a 40W adapter, and USB-C with USB 3 speeds (up to 10Gb/s) handles data transfers quickly. MagSafe and Qi2 both support up to 25W wireless charging, giving you flexible options to top up. Connectivity is future-proofed with 5G, Wi-Fi 7, Bluetooth 6, NFC, Thread, second-generation Ultra Wideband, and multi-band GPS. Dual SIM support (nano-SIM and eSIM, plus dual eSIM) makes it easy to manage work and personal numbers or travel abroad. The Ceramic Shield 2 front offers 3x scratch resistance, the Ceramic Shield back provides 4x crack resistance, and IP68 water and dust resistance protects against submersion up to 6 metres for 30 minutes. Running on iOS 26, the iPhone 17 Pro integrates deeply with the Apple ecosystem, from Apple Intelligence features to smooth handoff between your iPhone, iPad, Mac, and Apple Watch. Real-world user experiences echo the expert praise. Long-term reviewers describe it as a more substantial upgrade than Apple has delivered in years, with the Pro model being the better choice for one-handed use, scrolling, and photography. The thicker, heavier build is widely seen as a worthwhile trade for the battery and thermal gains. Some Reddit users noted cosmetic issues with the Cosmic Orange finish shifting hue over time, though this appears limited to a small number of devices. Overall, the consensus is clear: the iPhone 17 Pro is the most accomplished Pro iPhone in years, offering reference-class display quality, the best telephoto ever on an iPhone, and battery life that finally matches the premium price tag. Available SIM free from EE with free standard delivery or next day delivery. When you order by 6pm. The iPhone 17 Pro is the phone for people who want the best of Apple's technology in a size that fits comfortably in one hand, with power, cameras, and endurance that go well beyond the everyday.

https://dam.ee.co.uk/image/786263124743/image_v6pf7jtlq57mt2i6qsfvu24s3n/-FJPG

The Apple iPhone Air is the thinnest iPhone Apple has ever made, and it feels every bit as remarkable in your hand as that sounds. At just 5.64mm thick and weighing only 165g, it is a phone you genuinely forget you are carrying, yet it packs the power of a Pro chip inside. EE offers this SIM-free handset with 256GB of storage.giving you the flexibility to pair it with any EE plan or use it on your existing contract. It is an eSIM-only device with dual eSIM support, meaning there is no physical SIM tray at all, just clean, uninterrupted lines and a design that turns heads. The A19 Pro chip sits at the heart of the iPhone Air, the same silicon found in the iPhone 17 Pro. It features a 6-core CPU, a 5-core GPU (one fewer than the Pro), and a 16-core Neural Engine that drives Apple Intelligence features across iOS 26. In daily use, performance is snappy and smooth, handling everything from social media and navigation to photo editing and gaming without breaking a sweat. The phone can get warm during fast charging or heavy gaming sessions, a trade-off of the slim chassis, but it never feels throttled in normal use. Benchmarks show the A19 Pro delivering a solid 20 to 30 percent improvement over the two-year-old A17 Pro. The 6.5-inch Super Retina XDR OLED display is a highlight. With a 2736x1260 resolution at 460ppi, an adaptive 120Hz ProMotion refresh rate, HDR10 and Dolby Vision support, and peak brightness hitting 3,000 nits, the screen is vivid, responsive, and readable even in bright sunlight. The anti-reflective coating helps outdoors, and the always-on display means your notifications are always glanceable. IOS 26's Liquid Glass design language feels purpose-built for this form fact, with translucent layers and fluid animations that make the most of the OLED panel. Battery life was the big question mark before launch, and the answer has been better than nearly everyone expected. Apple rates the iPhone Air for up to 27 hours of video playback, and real-world testing bears that out. The 3,149mAh battery, combined with the power-efficient A19 Pro chip, Apple's new C1X modem (around 30 percent more efficient than the iPhone 16 Pro's modem), and iOS 26 optimisations, means most users get through a full day on a single charge. Reviewers consistently report finishing the day with 30 to 40 percent remaining under normal use. Power users may want a top-up, and Apple's MagSafe Battery Pack (sold separately at around) adds about 65 percent more life. Charging is via USB-C (USB 2.0 speeds), MagSafe up to 20W, and Qi2 up to 20W, with fast charging delivering 50 percent in 30 minutes using a 20W adapter. The camera system is where the iPhone Air makes its most visible compromise. There is a single 48MP rear camera with an f/1.6 aperture, sensor-shift optical image stabilisation, and 2x optical-quality zoom. It takes sharp, natural-looking photos with excellent colour science and impressive portrait shots. However, there is no telephoto or ultrawide lens, so you miss the flexibility of a multi-camera setup. The 18MP front camera features Center Stage for automatic framing during video calls and Dual Capture for simultaneous wide and ultrawide selfies. Video capture is strong, with 4K at up to 60fps, Dolby Vision HDR, and stereo sound recording. For most people, the single rear camera is more than enough for everyday photography. The eSIM-only design is a genuine advantage for many users. Dual eSIM support means you can have two lines active simultaneously, perfect for separating work and personal numbers or adding a travel data plan when abroad without swapping physical cards. The C1X modem delivers reliable sub-6 5G performance, though the iPhone Air does not support millimetre-wave 5G. For the vast majority of users, sub-6 5G is more than sufficient. Wi-Fi 7, Bluetooth 6.0, and NFC round out the connectivity options. Durability has not been sacrificed for thinness. The iPhone Air features Ceramic Shield 2 on both the front and back, and it carries an IP68 rating for water and dust resistance. The titanium frame provides structural rigidity without adding weight. Face ID handles biometric security. In the box you get the iPhone Air and a USB-C cable, with the power adapter sold separately. Long-term user sentiment from Reddit and tech forums paints a picture of a phone people genuinely love living with. The form factor is the most praised aspect, with users calling it Apple's best one-handed smartphone. After nearly a year of daily use, battery health retention averages around 95 to 96 percent. The iPhone Air comes in four colours: Sky Blue, Light Gold, Cloud White, and Space Black. It runs iOS 26 out of the box. Available SIM-free from EE with 256GB of storage (MPN MG2L4QN/A, EE Article Code 300034091), it is the ideal choice for anyone who values design, portability, and Pro-level performance in a phone that feels unlike anything else Apple has made.

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iPhone-17e-256gb-soft-pink

https://dam.ee.co.uk/image/786263124743/image_fqnle4nci14aj1m9l9ol379h1i/-FJPG

The iPhone 17e is the most affordable way into the Apple ecosystem, and it proves you do not need to spend a fortune to get a genuinely good iPhone. with 256GB of storage, it delivers the powerful A19 chip, a 48MP Fusion camera, MagSafe charging and the full iOS 26 experience in a compact, premium design. PCMag calls it an excellent value and awards it an Editors' Choice, saying it is the best iPhone for most people. It is the phone that gets the fundamentals right, and for a lot of people that is exactly what matters. The 6.1-inch Super Retina XDR OLED display makes photos pop and text easy to read, with a resolution of 2532 by 1170 pixels, 460 pixels per inch, HDR support, 800 nits typical brightness and 1200 nits in HDR. An anti-reflective coating reduces glare, and WIRED notes that Apple has included Ceramic Shield 2 glass on the front, the same durable glass mixture used in pricier iPhone models, which is a welcome addition at this price point. The display runs at 60Hz rather than the 120Hz ProMotion refresh rate found on higher-end iPhones, and while PhoneArena and The Verge both flag this as a compromise in 2026, many real-world users on Reddit say they genuinely do not notice the difference in everyday use. One Reddit user who switched from a Samsung S24 to the iPhone 17e reports easily getting a full day of screen-on time and praises the battery life as superb. Under the hood sits the A19 chip, the same generation of silicon found in the standard iPhone 17, with a 6-core CPU, 4-core GPU and a 16-core Neural Engine. PhoneArena calls it a tiny beast for gaming and Apple Intelligence, and LTT Labs confirmed strong performance in their testing. The chip is paired with a more efficient 5G radio (the C1X modem) that improves connectivity and helps battery life. The phone runs iOS 26, giving you access to all the latest Apple software features, and with 256GB of base storage, double what the iPhone 16e offered, there is plenty of room for high-res photos, 4K videos, apps and games. Gizmodo notes that this storage bump alone puts many Android phone makers on notice. The 48MP Fusion camera is the star of the show for a phone at this price. It features an f/1.6 aperture with optical image stabilisation and delivers optical-quality 2x Telephoto shots, plus next-generation portraits with adjustable background blur. You can zoom up to 10x digitally. The Verge notes that the 2x telephoto does the trick for portrait mode, even if it does not fully replace a dedicated telephoto lens. The 12MP TrueDepth front camera with an f/1.9 aperture shoots 4K Dolby Vision video and handles FaceTime and selfies with ease. Macworld praises the camera as capable, and Tech Advisor calls it a solid single rear camera that handles everyday photography well. It is not the camera king, but for social media, light photography and capturing everyday moments, it does everything you need. Battery life is a real strength. Apple rates the iPhone 17e at up to 26 hours of video playback, and LTT Labs confirmed a noticeable improvement over the iPhone 16e thanks to the more efficient A19 processor. A YouTube battery drain test found the iPhone 17e outlasting the standard iPhone 17, making it the best battery performer among the current entry-level and standard models. Fast charging gets you to 50% in around 30 minutes with a 20W USB-C adapter, and MagSafe wireless charging is finally here on the "e" series, supporting up to 15W. WIRED calls the addition of MagSafe a genuine difference maker, and PlanHub notes the phone becomes much more compelling once you pair it with practical MagSafe accessories. The iPhone 17e supports Dual SIM with nano-SIM and eSIM, plus dual eSIM support, and connectivity includes 5G, Wi-Fi, Bluetooth and NFC. Sensors include Face ID, a barometer, high-dynamic-range gyroscope, high-g accelerometer, proximity sensor and dual ambient light sensors. It weighs just 170 grams, making it light and comfortable to hold and carry. Who is the iPhone 17e for? Tom's Guide says it best serves people rocking older models like the iPhone 12 or 13 who want a modern experience without spending a fortune. Gizmodo says it is great for teenagers, anyone upgrading from an iPhone on its last legs, or seniors who want in on iMessage, FaceTime and AirDrop without paying for features they will never use. Reddit users who have switched from Android praise it as a strong performer for the price, with one user saying they stuck with the 17e over the standard 17 because of the amazing battery life. The compromises are real: a 60Hz display, a single rear camera, no Camera Control button and no Always-On display. But as Macworld puts it, these are mostly the right compromises, made for the benefit of the customer rather than the company. If you want the core Apple experience and nothing more, the iPhone 17e delivers it in a package that feels anything but cheap.

https://ee.co.uk/assets.html/content/dam/content-fragments/marketplace/consumer-electronics/iphone-16-plus-sim-free-variants-1

https://dam.ee.co.uk/image/786263124743/image_21hnijegad7jr44a2bikdg9r26/-FJPG

The iPhone 16 Plus is the quiet hero of the iPhone 16 lineup, and if battery life is your priority, it might just be the best phone Apple makes. The Guardian called it Apple's battery beast, and the numbers back that up. Apple claims up to 27 hours of video playback, and Gadgets 360 managed 27 hours and 20 minutes in their HD video loop test. In real world heavy use, including a couple of hours of gaming, a two hour Netflix film, messaging, photos and calls, they got 9 hours and 37 minutes of screen time and the phone lasted a day and a half easily. The Guardian stretched it to almost 72 hours of general use between charges, including nine hours of active screen time, meaning you charge it every third day. WIRED eked out more than seven hours of screen on time with 36 percent left at 1am. The 4,674mAh battery is 6.6 percent bigger than its predecess, and combined with the efficiency of the A18 chip, the results are genuinely remarkable. The display is a 6.7 inch Super Retina XDR OLED panel with True Tone, HDR and the Dynamic Island. It runs at 460 pixels per inch and hits up to 1600 nits peak brightness, so it stays readable in bright conditions. The Dynamic Island replaces the old notch and brings interactive notifications and live activities right to the top of the screen. It is worth noting the display refreshes at 60Hz rather than the 120Hz ProMotion you get on the Pro models, which is the main compromise if you are coming from a Pro phone. That said, Creative Bloq chose the 16 Plus as their iPhone of the year over the Pro model, praising the big screen and latest chipset. Under the hood sits the A18 chip with a new 6 core CPU, jumping two generations ahead of the A16 Bionic in the iPhone 15. You get 8GB of RAM and 128GB of storage, and the chip is built for Apple Intelligence. Macworld found the processing and graphics performance excellent, and the improved efficiency is what feeds directly into that extraordinary battery life. The phone runs iOS 18 out of the box, with Apple Intelligence features integrated across apps and experiences to help you communicate, express yourself and get things done. Writing Tools, Clean Up and the smarter Siri are all part of the package, though some features rolled out after launch. The camera system is a big step up from the previous generation. You get a 48MP Fusion main camera with a 26mm f/1.6 aperture and sensor shift optical image stabilisation, a 12MP 2x Telephoto at 52mm, and a 12MP Ultra Wide with a 120 degree field of view and autofocus for macro photography. GSMArena noted the 48MP primary has Fusion capabilities promising 2x optical quality zoom, better than the iPhone 15 Plus, and the improved ultrawide with autofocus enables macro shots. WIRED found no significant differences from the Pro models in low light with the main and ultrawide cameras, saying the Pro phones edge them out here and there but the gap is small. The Camera Control button on the side gives you quick access to camera tools, Photographic Styles give you greater creative flexibility over how your photos look. The build is seriously tough. The aerospace grade aluminium frame feels premium, and the latest generation Ceramic Shield front is 2 times tougher than any smartphone glass. The IP68 rating means it survives submersion in up to 6 metres of water for 30 minutes. At 203g and 7.8mm thin, it is a substantial phone but comfortable to hold. WIRED noted the battery is easier to replace on the 16 Plus than on the Pro models, and iFixit gave it a 7 out of 10 for repairability, a big improvement over prior years. Connectivity is fully future proofed with 5G, Wi-Fi 7, Bluetooth 5.3 and NFC with reader mode. Dual SIM support means you can use a nano-SIM and eSIM together, or two eSIMs, which is handy for travel or keeping work and personal numbers separate. Charging is via USB-C with fast charge capable of 50 percent in 30 minutes with a 20W adapter, plus MagSafe wireless charging up to 25W and Qi2 wireless charging at 15W. Digital Trends found a full cable charge takes about 90 minutes. User experiences are very positive, especially around battery life. Reddit users upgrading from older iPhones like the 11 or 14 note significant improvements in sustained brightness and battery. Creative Bloq reported well over 14 hours of intensive use in a single day. The main complaints are the 60Hz display, which feels less smooth than Pro models, and the lack of a dedicated telephoto lens for optical zoom beyond 2x. Video maxes out at 4K 60fps rather than the 4K 120fps on the Pro, which matters if you are serious about video editing. The iPhone 16 Plus is the phone for people who want a big screen, extraordinary battery life and the latest Apple chip without paying Pro prices. It comes in five colours and is available SIM free, so you own it outright and can pair it with any EE plan. If you are tired of charging your phone every night and want something that genuinely lasts, this is the one.

iPhone

Filters

Brand

Storage

Colour

Screen size

Connectivity

Screen resolution