Buying a new TV might not be something you do often, but when you do, it’s worth getting it right. After years of working, relaxing and entertaining at home, our TVs have done a lot of heavy lifting. If yours is starting to struggle, now could be the perfect time for an upgrade.
Updated April 2026

Modern TVs are designed to do far more than simply show what’s on. Smart features, sharper picture quality and larger screen sizes have transformed how we watch everything from everyday shows to big movie nights.
Whether you’re shopping on a budget or looking to invest in a premium home entertainment setup, this guide breaks down the best new TVs and what to look out for before you buy.
Shop all TVs
Before choosing a new TV, it’s worth thinking about how and where you’ll use it. Screen size, resolution, smart features and picture technology can all make a big difference to your viewing experience.
Screen size should be chosen based on your room and viewing distance. Smaller TVs are ideal for bedrooms or kitchens, while larger screens work best in living rooms where you can sit further back.
Resolution affects how detailed your picture looks. 4K Ultra HD TVs offer sharper images and are now the standard for most new models, especially on larger screens.
Smart TV platforms let you stream services like Netflix, Disney+ and Prime directly on your TV. Most modern TVs include built-in WiFi and access to popular apps, so you can switch easily between live TV and streaming. Read more about smart TVs here.
Picture technology also plays a role. LED TVs are widely available and affordable, while QLED and Mini LED models deliver brighter images and more vibrant colours.
We recommend:
Enjoy impressive 65" 4K picture quality with Dolby Vision, bringing films and sport to life with vivid colour and sharp detail. Stream live and on-demand TV with built-in Freely, no dish or box needed, just WiFi. TRU Flow helps keep fast action smooth, while Dolby Audio delivers clear, easy-to-follow dialogue. With Alexa and Google Home compatibility, controlling your TV is simple. A great option for families looking to upgrade to a bigger screen without a complicated setup.
• Up to 32"
• 33"-43"
• 44"-50"
• 51"-60"
• 61"-70"
• Over 71"
Best new smart TVs
Smart TVs bring streaming services, live TV and online content together in one place. By connecting your TV to your home broadband, you can move seamlessly between apps, catch-up services and traditional channels.
In 2026, smart TVs are the norm, with a wide range of sizes and price points available to suit almost any room.
We recommend:
Samsung Q7F QLED 4K Ultra HD Smart AI TVThe Samsung Q7F delivers vibrant colour and impressive detail with QLED technology. AI-powered picture enhancements optimise everything you watch, so films, sport and everyday content all look clearer, sharper and more immersive.
We recommend:
Samsung Crystal UHD U8020F 4K Smart TVEnjoy clear 4K picture quality with enhanced colour and detail for everyday viewing. Smart features make it easy to stream your favourite content, so switching between apps and live TV feels quick and seamless.
We recommend:
Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TVThe Samsung QN93F combines Mini LED technology with exceptional brightness and contrast for a more detailed picture. AI-powered processing enhances clarity and sharpness, making everything you watch feel more immersive.
4K Ultra HD TVs have become a popular choice for viewers who want cinema-style picture quality at home. With four times the resolution of Full HD, 4K TVs deliver sharper detail, especially on larger screens.
Leading manufacturers continue to invest in 4K technology, making these TVs a centrepiece of modern living rooms.
Samsung 55'' DU8000 Crystal UHD 4K HDR Smart TV: Dynamic Crystal Colour brings a wide range of shades and tones to the screen, helping documentaries and movies look rich and immersive. With over one billion colours, images appear more lifelike than on standard 4K TVs.
Best budget-friendly TVs
You don’t have to spend a fortune to enjoy a great TV experience. Budget-friendly TVs now include smart features, good picture quality and reliable performance for everyday viewing.
These options are ideal if you’re updating a secondary TV or want a capable main screen without stretching your budget.
Best all-rounder TV
If you’re looking for a TV that balances price, performance and features, an all-rounder model is a great choice.
LG 55" UR7800 4K Ultra HD Smart TV: This LG UR7800 offers vivid colour and sharp 4K detail in a size that works well for most living rooms. It’s a strong all-round option for streaming, live TV and family movie nights.
Most popular 4K TVs
These models continue to be popular choices thanks to their balance of picture quality, smart features and value.
• Toshiba QF5D Series QLED 4K UHD Smart Fire TV
• Toshiba UV1563DB 4K Ultra HD Smart TV with Freely
• Hisense A6Q 4K Ultra UHD HDR LED Smart TV
Gaming TV considerations
If gaming is important to you, look for TVs that support higher refresh rates and low input lag. These features help deliver smoother gameplay and more responsive controls, especially on consoles and gaming PCs.
Final thoughts
The best TV for you will depend on your space, viewing habits and budget. Before buying, check the screen size fits your room and that the features match how you watch TV day to day. With the right choice, a new TV can upgrade everything from everyday viewing to big movie nights. Explore the full range of smart TVs on EE and find the perfect fit for your space and viewing style.

Turn your TV into a piece of art with The Frame’s Art Mode, displaying artwork or your own photos when it’s not in use. QLED technology keeps colours rich and lifelike, so it looks just as impressive on as it does off.
We recommend:
Sony BRAVIA 3 4K Ultra HD Smart LED Google TVEnjoy clear 4K picture quality with natural colour and sharp detail for everyday viewing. Google TV brings all your favourite apps and content together in one place, making it easy to find something to watch.
We recommend:
Toshiba UV2F LED 4K Ultra HD Smart TV with FreelyThe Toshiba UV2F combines crisp 4K clarity with easy access to live and on-demand TV through Freely. It’s a straightforward, smart choice for enjoying your favourite shows without the hassle.
Make informed purchasing decisions with confidence.
