Mobile is changing everything
Mobile technology is changing how businesses, such as retailers, banks and restaurants, interact with their customers, in-store and beyond. Using technology, customers seek a better, seamless experience across all channels:
- 21% of shoppers try to get better deals using smartphones in-store
- 43% read reviews
- 31% compare prices online
To encourage loyalty, businesses must create a unique experience for their customers, and communicate with them through mobile channels.