Public WiFi is critical to understanding your customers. Once installed, we can give you an instant access to powerful reports, analytics and dashboards. We’ll also analyse in-venue footfall and customer behaviour, mobile browsing behaviour, demographics of your WiFi users, and deliver insight around the Social Media, devices and operating systems customers are using.
As the UK’s largest communications company with over 26 million customers, EE also gets unrivalled network analytics called mData. From this anonymised and aggregated data, we get insight into customers’ movements, journey patterns, demographic profiles and location-based digital behaviours.
With access to mData analytics, you’ll be able to more effectively plan your retail locations and outdoor advertising, predict footfall, better manage your supply chain and gain a unique picture of the market and competitor landscape. You’ll even understand how far people have come and how they travelled to reach you.