The core purpose of targeting cookies (otherwise known as advertising cookies) is to provide EE with valuable insights into what our customers want, including but not limited to, insight into the communications and services our customers and potential customers may be interested in.
Disabling targeting cookies, generally does not stop you receiving advertising. It simply means that the advertising you receive is less likely to be aligned with your interests.
In order to gain the insights, in some instances we may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. This helps to avoid you receiving advertising that is not relevant to you or your interests.
In some instances, we may also use this information to inform us of how well our communications are received by our customers and website users. In order to do this, we may make use of additional information about you when it is available from internal and external sources to help us do this effectively.
These cookies are also linked to services provided to EE and our customers by our trusted partners (see the Third Parties section below for more information). We/our trusted partners may also share data derived from these cookies with other members of the BT Group for the purpose and provision of the services they provide.
We use Targeting cookies to:
- Link to social networks who may use information about your visit to target advertising to you on other websites;
- Provide advertising agencies, our trusted partners and other members of the BT Group with information on your visit so that we can present adverts that you may be interested in, and prevent you receiving duplicate ads – see the “online behavioural advertising” section below for further details;
- Deliver content, including video content, tailored to your interests;
- Help us to segment and understand our audience by providing additional information so that we can send the most relevant communications possible;
- Help us identify customers similar to our audience or to serve relevant adverts to you on third party websites and apps;
- Help us to understand how well our marketing initiatives are performing and whether to continue, change or cease those initiatives; and
- To provide tailored communications to you and personalise your use of our website when logged in, and in limited circumstances, when logged out (subject to your preferences).
Online behavioural advertising
We, and our trusted partners (see “Third parties” section below) use information collected from targeting cookies to collect information about your device and identify your interests by understanding how you interact with our websites, communications and services. We do this so we can tailor advertising we show you on our own and third party sites and apps.
The information weand our trusted partners collect and share through targeting cookies does not directly identify you. It does not include your name or address.
We use your IP address, together with the interests we have assumed based on how you’ve navigated to and interacted with our websites. For example, if you look at our TV and film packages, we will assume you would like to hear about the latest TV and film offerings we, or our partners, have to offer.
We will also share interest-based advertising information with the third parties that set targeting cookies via our website.
You can opt-out of the use of targeting cookies on our website for online behavioural advertising purposes by blocking and/or deleting these cookies as described below.
Targeting cookies:
Vendor
|
Cookie Domain
|
Cookie Name
|
Purpose
|
AdForm
|
adform.net
|
C
uid
|
These cookies names are associated with AdForm. They help EE identify when you have responded to an EE advert on another website. This data is also used to assess the overall performance of our advertising campaigns.
|
Avocet
|
ads.avct.cloud
|
uuid
|
This cookie name is associated with Avocet. They help EE identify when you have responded to an EE advert on another website. This data is also used to assess the overall performance of our advertising campaigns.
|
Bing
|
bing.com
|
MUID
|
This cookie name is associated with Microsoft (Advertising) and is used to store an (anonymous) ID to help measure the effectiveness of EE marketing campaigns.
|
Pinterest
|
ct.pinterest.com
|
_pinterest_ct_ua
|
This cookie is associated with Pinterest and contains a unique ID to group your actions across multiple EE web pages.
|
Adobe Audience Manager
|
demdex.net, dpm.demdex.net
|
demdex
dextp
dpm
|
These cookie names are associated with Adobe (Audience Manager) and assigns your web browser a unique ID, that allows EE to perform functions such as visitor identification, ID synchronisation, segmentation, modeling & reporting.
|
15gifts
|
ee.15gifts.com, ee.co.uk
|
sid
user_ip
evo_ee_2592000
evo_ee_session
uid_1
|
These cookie names are associated with 15gifts and assist you with product selections, based on questionnaires and AI.
|
Facebook
|
facebook.com
|
fr
|
This cookie is associated with Facebook. It helps EE identify when you have responded to an EE advert on Facebook. This data is also used to assess the overall performance of our advertising campaigns.
|
Snapchat
|
sc-static.net, snapchat.com, ee.co.uk
|
X-AB
|
This cookie name is associated with Snapchat and is used with multi-variate testing (also called A/B testing). It allows EE to find the best variation/edition of website advertisements.
|
sc_at
|
This cookie name is associated with Snapchat and implements advertisement content on EE's website. The cookie detects the efficiency of the ads and collects visitor information for analysis & segmentation.
|
_scid
|
This cookie name is associated with Snapchat and sets a unique ID, enabling advertisements based on your interests.
|
Tapad
|
tapad.com
|
TapAd_3WAY_SYNCS
|
This cookie name is associated with Tapad and is used for data-synchronisation with advertisement networks, to ensure you receive adverts relevant to your interests.
|
TapAd_DID
TapAd_TS
|
These cookie names are associated with Tapad and is used to determine what type of devices (smartphones, tablets, computers, TVs etc.) you use.
|
Twitter
|
twitter.com
|
personalization_id
|
This cookie name is associated with Twitter and collects data for advertising and analytics purposes.
|
Google Analytics
|
ee.co.uk
|
_ga
_ga_*
_gat
_gat_gtag_UA_*
_gcl_au
_gid
_gat_wm0
|
These cookie names are associated with Google (Analytics). The data collected is used to provide reports on the performance of the EE websites and how visitors interact with them – which helps us provide you with more relevant content and a better experience.
|
btVisitedCookie
btVisorga
|
These cookie names are associated with Google (Analytics). This data identifies if you are visiting EE's website from a BT internet connection.
|
_schn
|
This cookie name is associated with Google (Analytics) and assists EE’s understanding of website usage.
|
Adobe Experience Cloud
|
ee.co.uk
|
at_check
|
This cookie name is associated with Adobe. Every time you visit an EE web page, this cookie determines if your browser supports cookies by recording "True".
|
s_ecid
|
This cookie name is associated with the Adobe and contains a copy of your Experience Cloud ID, used to uniquely identify your browser.
|
AMCVS_*
|
This cookie name is associated with Adobe and serves as a flag, indicating a web session has begun. Its value is always "1" and discontinues when the web session has ended.
|
AMCV_*
|
This cookie name is associated with Adobe (Experience Cloud suite) and assigns your browser unique visitor IDs.
|
Adobe Analytics
|
ee.co.uk
|
gpv_Page
|
This cookie name is associated with Adobe (Analytics) and stores the name of the EE web page you are viewing.
|
s_sq
|
This cookie name is associated with Adobe (Analytics) and contains information about the previous EE link that you clicked on.
|
TEST_AMCV_COOKIE
|
This cookie name is associated with Adobe (Analytics) and registers statistical behavioural data on your usage of EE websites. This is used for internal analytics by EE.
|
s_cc
|
This cookie name is associated with Adobe and is set "True" if cookies are enabled.
|
Now Interact
|
ee.co.uk
|
imp_nk
imp_sb
imp_sk
imp_sl
imp_st
imp_uk
|
These cookies names are associated with Now Interact and analyses (anonymous) behavioural data, in order to recommend the most effective contact channel for you to contact EE.
|
TikTok
|
tiktok.com
|
tt_webid_v2
tt-webi
|
These cookie names are associated with TikTok and are used to store if the user has seen embedded content.
|
cookie_consent
|
This cookie name is associated with TikTok and is used to determine whether a visitor has accepted cookies or not.
|
Global Dax
|
thisisdax.com
|
dax_listenerid
|
This cookie name is associated with Global Dax and is used for campaign monitoring, reporting and optimisation when running digital audio activity.
|
RevLifter
|
.ee.co.uk
|
REVLIFTER
|
This cookie name is associated with REVLIFTER and is used to allow REVLIFTER to personalise user experience based on the handset/tariff in the user's basket, as well as other on site signals.
|
Intent.ly |
.ee.co.uk |
smct_session
smc_tag
smc_uid |
This cookie is associated with Intent.ly and provides cart abandonment services and onsite customer experience optimisation. |