EE Cookie Policy

Cookies improve your experience

We use cookies on our website to provide our services and help collect data. They help you get the best from the EE site, improving your user experience, and giving you more personalised features and content. 

We think they're a good idea, but it's up to you whether you allow them or not. For more information about how to change your settings, read our full cookie policy. 

What are cookies?

Cookies are tiny files saved to your computer when you visit websites. They're completely safe and can't be used to run programs or deliver viruses to your device. 

If you decide you don't want cookies, you'll need to block them in your browser settings.

Cookie Policy

Our Cookie Policy

    We use cookies, web beacons, unique identifiers and other similar technologies (collectively "cookies") to provide our services and help collect data. We do this to understand your use of our websites, emails, mobile applications and services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the Internet. By using our website, you consent to our use of these cookies.

    Different cookies are used to perform different functions. We detail below our use of cookies. You do have choices about how cookies are used.

    Our use of cookies & similar technologies

    We use cookies that are essential

    Some cookies are essential for us to use in order to provide you with the services you have requested.  These cookies will be used to manage the delivery of any web services requested by you and if you do not accept these cookies, the services may not be so easy to access and you may not be able to receive some services that you have requested e.g. pay for goods and services or access secure areas of our websites. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet.We use cookies to remember your selectionsWe also use cookies to remember your selections that change the way our websites behave or look e.g. the font sizes or layout you have chosen etc. These types of cookies can also be used to deliver a specific function requested by you which is not core to the usage of the website e.g. streaming a video.  Please note that if you delete these cookies, we will no longer be able to remember your preferences or remember your log in details or provide you with the content you have requested. When selecting your choices for the first time, we may ask you whether you want us to remember your choices and if you do this it will constitute consent of our use of cookies for these purposes. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet. If you opt out of interest based advertising, we store your opt out preference in a cookie on your device.

    We use cookies to personalise your experience

    We also use cookies to change the way our website behave or look in order to personalise your experience from information we infer from your behaviour on our websites or information we already know about you e.g. because you are a registered customer. These cookies may be used to tailor the services you receive from us or the content, look and feel delivered to you on subsequent sessions to our websites. For example, if you personalise webpages, or register for products or services, a cookie helps our webpage server to recall your specific information. When you next visit our website, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose.  Even if you use more than one device or computer on a regular basis, we can link cookies together so you will still receive a personalised online experience. We can also personalise the information you see based on what we already know about you, so that you spend less time looking for things. So, instead of one website for all website visitors, each visitor can have a website experience which is unique to them.We use cookies for analytics purposesWe also use our own cookies and/or third party cookies and other identifiers (such as web beacons) to see how you use our websites and services in order to enhance their performance and develop them according to the taste of our customers and visitors. For example, cookies may be used to: test different designs and ensure that a consistent look and feel is maintained for users of our websites; track and provide trend analysis on how our users interact with our websites; track errors and measure the effectiveness of our promotional campaigns.  We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them and whether our mailing tools are working correctly.The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. This analysis may be performed by third parties but will be for the review and benefit of EE only.  The type of information we collect includes how many visitors visit our websites, how many customers log in, when they visited, for how long and which areas of our websites and services.

    We use cookies for advertising purposes

    We use cookies to collect and store information about how you interact with our websites, communications and services and selected partner websites and to identify your interests so that we can provide advertising that is most relevant and useful to you. Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. We do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based adverts.In addition, we may work with third party companies, known as service providers who are authorised to place third party cookies or use other technologies on our websites or in our services, applications and tools with our permission. These service providers may use these technologies to help us deliver our own content and advertising, and measure the effectiveness of our advertising campaigns. If you are a registered user, the information collected from our websites is not anonymous and we may use this information along with other information we know or infer about you including your preferences to tailor content, services, advertising and offers for you. The information we collect and share with third parties through these cookies does not directly identify you. You can opt out of receiving interest based advertising on our website by blocking these cookies as described in the How to refuse or opt out of cookies section . Please also read below about advertising cookies used by third parties.

    Advertising cookies used by third parties

    We do allow advertisers and other third parties to place cookies on our websites to allow them to show you adverts that are more relevant and useful to you. However, we do not share any information with these advertisers and third parties that will directly identify you. These advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.You can find out more about our interest based advertising partners and opt out of their targeted advertising by visiting these websites:


    Please note that the above is not an exhaustive list and is updated by us from time to time. The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies.

    Other similar technologies

    In addition to standard cookies and web beacons, our services may use other similar technologies to store and read data files from your computer. This includes the use of flash cookies which are created by Adobe Flash. To manage these cookies, visit the Website Storage Settings Panel on We are minimising our use of flash cookies but they may be used by third parties on our websites and services. 

    Session cookies and persistent cookies

    Our servers use two different types of cookies.

    The first type is known as a 'session-based' cookie and is allocated to your computer only for the duration of your visit to our Web site. It helps you to move around the Web site faster and, if you're a registered customer, it allows us to give you information relevant to your selected service. This cookie automatically expires when you close down your browser.The second type of cookie is known as a 'persistent' cookie. These cookies will remain on your computer for a period of time set for each cookie. These cookies allow us to:

    • limit how often you see a particular advertisement or announcement on our web site;
    • identify your preferences when customising content for you;
    • provide you with relevant self-help information;
    • record how many times you visit a page or advertisement;
    • limit and record how often you can vote in our polls;
    • confirm you are a registered user and save your login details when accessing certain services on our websites; and
    • collect statistics on the use of our services.

    How to refuse or opt out of cookies

    Most browsers automatically accept cookies but provide controls that allow you to block or delete them. If you wish to block cookies from your browser software, please check the browser help menu for relevant instructions. Take care to ensure that you select the correct type and version of your browser software. 

    Unfortunately, if you choose to decline cookies, some of the interactive features and some functionality of our websites and our services may not be available to you. We advise regular users of our websites and services to accept cookies from us.

    If you want to know more about cookies, please visit

    For more information about interest based advertising and how to opt out, please visit

    How to change your browser settings to disable cookies

    Microsoft Internet Explorer 6, 7, 8 (Windows XP/Vista)

    1. Select Tools from the main task bar, then Internet Options.

    2. Click the Privacy tab.

    3. Choose the settings you want.

    4. Click OK.

    Microsoft Internet Explorer 8,9 (Windows 7)

    1. Click on the Settings cog icon (top right).

    2. Click on Internet Options.

    3. Click on Privacy and choose your options.

    4. Click Apply and then OK.

    Firefox 3.0+, 4.0+, 5.0+,6.0+

    1. Choose Tools from the main task bar, then options.

    2. Click the privacy tab.

    3. Choose the settings you want.

    4. Click OK.

    Safari 5 & 6

    1. Choose Safari from the main task bar, then preferences.

    2. Click on the privacy panel.

    3. Choose the settings you want.

    4. Click X to close

    Google Chrome

    1. Click the menu icon and select Settings from the list.

    2. Click the Show the advance settings.

    3. Click Content Settings in the Privacy section.

    4. Choose the settings you want.

    5. Click X to close.

    Mobile Devices iOS

    1. From the home screen, choose Settings.

    2. Select Safari.

    3. Click Accept Cookies.

    4. Choose your preferred settings.


    1. Start the browser application.

    2. Click the Menu button.

    3. Select the More option, then Settings.

    4. Tick or clear Accept cookies.

    Windows Phone 7

    1. From the home screen, click on the right arrow.

    2. Scroll down to Settings.

    3. Swipe across and select Internet Explorer.

    4. Tick or clear Accept cookies.