How it works
Every Friday, new rewards land in the EE app. To check them out:
- Open the EE app.
- Go to the Rewards hub.
- Browse and claim your rewards.
- Redeem them when you’re ready*.
*different rewards may have different validity periods.
We'll notify you when new rewards are available, so you never miss out.
Rewards available
EE One Up includes a mix of rewards designed to give you more value every week, including:
- Double rewards when you shop with hundreds of retailers on a Friday through Airtime that you can use as money off your next bill.
- A 6-month free subscription with Readly offering thousands of magazines and newspapers in one simple app.
- Tech and gaming deals to get the latest and greatest from the brands you love through our EE Tech Shop.
- Exclusive entry to money-can’t-buy experiences from the headliners at Wembley to mascot experiences from a host of exciting partners.
How you redeem your reward depends on the reward type. For example:
- Partner offers: you may be redirected to a partner website to complete activation.
- Subscriptions: activate your trial via a link after claiming.
- Discounts: follow the instructions shown in the app.
- In-store rewards: present your reward in store.
Some rewards will take you outside the app to complete redemption.
About EE One Up competitions
Enter weekly competitions for the chance to win exclusive prizes such as tickets to events at Wembley and the chance to step onto the pitch with mascot experiences. New competitions are regularly added to the EE app rewards section.
- Open the EE app and go to the Rewards section.
- Select the competition you’re interested in.
- Follow the on-screen steps to submit your entry.
If you’ve recently become eligible, it can take up to 24 hours for rewards to appear. Try closing and reopening the app or updating it
- Check that your app is up to date.
- Sign out and back in.
Please note:
- We always contact winners via TBC
- Don’t share personal or banking details.
- Contact us directly if you're unsure.
Readly subscription
EE One customers get 6 months' free exclusive access to thousands of leading magazines and newspapers, all in one app. First 6 months on us, then £12.99 a month from month 7 – cancel anytime.
Enjoy access to more than 5,000 British and international magazines and newspapers, including The Guardian, The Daily Mirror, The Independent, Newsweek, Empire, Radio Times, HELLO!, Stuff, MoneyWeek, Vogue, ELLE, Men’s and Women’s Health, GQ and more.
Explore the full selection in the Catalog tab of the Readly app.
- Go to Rewards in the EE App
- Select the Readly offer
- Sign up via the EE Marketplace
- Add a payment method (for after the free period ends)
You’ll get access immediately once activated.
Can’t activate the offer?
- check you’re signed into the EE App
- try again after refreshing the app
Account or login issues?
Unexpected charges?
Check if your free period has ended.
To take advantage of this offer, please contact Readly customer support.
Access the archives of your favourite titles directly from the title’s product page. On mobile, tap the three dots at the top right of the screen. Then select Access previous issues or tap the Archives button below the current issue.
On the web, click the title from Your favourites at the top of the homepage. The title archives will then appear on the right side of the screen.
Readly’s offline mode
Take your reading anywhere with Readly's offline mode. Download your favourite magazine issues in advance and enjoy uninterrupted reading wherever you are—on a flight, during your commute, or anywhere without an internet connection.
Offline reading is available on smartphones and tablets. Download the issues you want directly from the app, then find them in the Saved section. Your download time will depend on your internet connection and the size of the magazine.
For more help, visit the Readly support website.
Autodownload
Autodownload automatically downloads your favourite issues so you can read them offline. Activate it from the three-dot menu on an issue or via the toggle on the issue page. When activated, a green auto status appears, and a green icon shows once the issue is available offline.
By default, downloads happen only over Wi-Fi, but mobile data can be enabled in the app settings. You can manage Autodownload, storage, and connection settings in the Readly app settings.
Find out more on the Readly support website.
Favourite articles
A favourite article is content you save in the Readly app to read again later. To add one, open the article and tap the heart icon at the top or bottom of the page. You can find your favourites in the Your Favourite Titles section of the app. Favourite titles are synced across all devices where you use your Readly account.
If favourites do not sync, check your connection, log out and back in, update the app, or contact support@readly.co.
For more help, go to Readly's support website.
Airtime rewards (double rewards on Fridays)
Earn cashback when you shop with participating retailers, and as an EE One customer, we’ll double your cashback every Friday.
Cashback is added to your airtime account and can be used to reduce your EE mobile bill.
- Sign up to Airtime and link your bank card.
- Shop as normal with participating retailers.
- Cashback is automatically tracked.
- Redeem it to take money off your EE bill via the Airtime app.
Cashback not showing?
- it can take time for transactions to track
- check that you used a linked card
Wrong account/network?
Make sure EE is selected in your Airtime account
Login or balance issues?
Contact Airtime support directly
Double cashback not applied?
- check you’re eligible for EE One
- ensure the purchase was made on a Friday and qualifies
About tech deals
Access exclusive discounts and offers on tech, gaming and connected products through EE and partner brands.
- Go to Rewards in the EE app.
- Select the tech deal you want.
- Follow the link or instructions to redeem.
- Complete your purchase with the discount applied.
Code or discount not working?
- check expiry dates and eligibility
- ensure you’re following the correct redemption link
Offer not appearing?
Try refreshing the app or checking back later
EE partner giveaways
Enjoy limited-time offers or freebies from EE partners (for example, food, experiences or digital perks), available through Rewards in the EE app.
- Open Rewards in the EE app.
- Select the giveaway.
- Follow the instructions (e.g. claim a code or voucher).
- Use the code with the partner as directed.
Voucher/code not working?
- check expiry date and terms
- make sure it hasn’t already been used
Didn’t receive your reward?
Check your app or email confirmation
Still stuck?
Follow the support route provided in the offer.
e-Gift Cards
EE One customers can enjoy a treat on us with an e-gift card powered by Lifestyle to spend at a participating retailer.
For additional support, contact us.
e-Gift Cards can be redeemed in participating Marks & Spencer stores and online.
e-Gift Cards can be used for most purchases, but cannot be used for:
- M&S Bank services, products, or outstanding card balances
- made-to-measure shirts
- personalised cards
- M&S Energy
- buying another gift card or e-Gift Card
- paying Clearpay instalments
- purchases on Ocado
So, if you're buying standard clothing, homeware, beauty products, food in participating M&S stores, or other eligible M&S items, the e-Gift Card will generally be accepted. The exclusions above are the main restrictions.
Please ensure that the code you have received is entered correctly and in the same format that it is displayed. Where possible, copy and paste this code to ensure that the characters are in the correct format and there are no spaces or gaps.
The validity period is determined by Marks & Spencer's current terms and conditions. We recommend checking the expiry date information provided with the e-Gift Card or on the M&S website. Currently, it’s 42 months.
Present your e-Gift Card barcode and details in store. For online purchases, simply enter the details when prompted.
There are typically no additional purchase or activation fees associated with Marks & Spencer e-Gift Cards.
Yes. Anyone with access to the e-Gift Card details may be able to redeem it, so it should be treated like cash.
Yes. e-Gift Card balances can typically be checked online, in-store, or by contacting Marks & Spencer customer services.
Yes. Any remaining balance will stay on the card and can be used for future purchases until the balance is exhausted or the card expires.
This depends on Marks & Spencer's current payment policies. Customers should check directly with M&S for the latest information regarding payment methods and e-Gift Card usage.
Current limits:
- In-store: Unlimited
- Online: Up to 10 e-Gift Cards
e-Gift Cards can be used alongside other payment methods. If the purchase value exceeds the available e-Gift Card balance, you can pay the remaining amount using another accepted payment method.
No. Marks & Spencer e-Gift Cards cannot be exchanged for cash, refunded, or resold.
Lost or stolen e-Gift Cards cannot be replaced. Treat e-Gift Cards like cash and keep them secure.
Items purchased using an e-Gift Card are subject to Marks & Spencer's standard returns policy. Refunds are usually issued in accordance with the original payment method and retailer policy.