The best tech without paying all in one go
As smartphones dominated the mobile landscape, they spawned a new category of companion products - VR headsets, Bluetooth headphones, wireless chargers, fitness trackers and Smart Home devices. The cost of these products is often more than customers typically look to pay in one go, so EE created Add To Plan - an interest free way to spread the cost via their monthly bill.
Add to Plan is unique in the UK market. When device partners launch a new handset and companion product, EE works with them to build it into customer journeys, enabling affordable bundles to be purchased. The combination of a 'must-have' new gadget and an easy and affordable payment method enables EE to drive more traction for partner products.