Google

Endless possibilities

When you combine the UKs biggest network with a global digital powerhouse, the possibilities are endless. So when Google, the world’s biggest brand, was seeking a partner to launch the first Google branded smartphone, EE - the UK’s no 1 network - was the natural choice.

In our position of exclusive network partner for Pixel, we helped Google become a significant force in the flagship smartphone market. For Google, partnering with EE helps bring Google branded hardware to a massive audience and drive best in class marketing execution.

EE and Google - key partners

To create a great launch, we collaborated with Google to plan integrated campaigns to optimise our core strengths – EE’s customer reach, channels and demand generation campaigns, and Google’s stand-out products, brand and compelling ATL campaign. By working openly between both businesses, we were able to plan and execute promotional activity to successfully grow a base of loyal Pixel customers with marketing-leading NPS.

Our partnership drives real value for both brands and naturally makes EE the best network to be on for Google customers. We look forward to developing the partnership further as EE network and Google product offerings continue to develop.

5 products launched across Google Pixel, Daydream VR and Google Home

Top-rated smartphone NPS

Major brand activations, including Glastonbury and BAFTA

New category innovation

Want to do something completely new? Who says you can't?

We love breaking new ground. Creative thinking, invention, experimentation and passion for technology are what make us a market leader - and our partners successful.

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