Sony Bravia Televisions | Great Deals of Sony Bravia Smart TVs | EE

Discover premium Sony TVs and Sony Bravia Smart TVs at EE. From stunning 4K OLED displays to cutting-edge Google TV technology, our Sony Bravia Televisions deliver exceptional picture quality for every entertainment need.

Summer of sport with EE

Discover TV and home entertainment designed for sport and live action. From compact screens to cinema-sized displays, enjoy every match like you're pitchside. Plus, eligible customers who buy a TV from EE between 15 May and 19 July will be automatically entered into the prize draw for the chance to win a pair of tickets to a Home Nations fixture between September and December 2026. No forms to fill in, no extra steps – just choose your TV and you're in. If you'd rather not be entered into the draw, simply fill in your details here and we'll opt you out. This competition is open to UK residents aged 18 or over who are current EE customers. See full terms and conditions for complete eligibility details.

Whether you support England, Scotland, Cymru or Northern Ireland, this is your chance to experience the atmosphere, passion and excitement of international football live from the stands. Watch the best players battle it out as the Home Nations compete in what promises to be an unmissable fixture.

Learn more about Sony Bravia televisions

EE's Sony TV range showcases the latest in home entertainment technology, featuring Sony Bravia Smart TVs with 4K Ultra HD resolution, alongside OLED and LED display technologies designed to deliver excellent contrast and colour performance. From the premium Bravia 8 series to the accessible Bravia 3 models, our Sony Televisions offer Google TV integration, intelligent processing and immersive audio. Perfect for streaming, gaming or sport, these Sony Smart TVs deliver immersive viewing experiences in screen sizes from 43" to 85". Explore popular models including the Bravia 8 OLED and discover flexible payment options with EE Finance. 

Things to consider

Choosing the right Sony TV means considering several key factors to ensure your new Sony Bravia Smart TV perfectly suits your viewing habits, room set-up and budget. Key considerations: 

• screen size and viewing distance: consider both your room size and how far you'll be sitting from the screen when choosing a TV. Larger Sony Bravia Televisions can create a more immersive viewing experience, while smaller screens may be better suited to compact spaces 

• panel technology (OLED vs LED): Sony Smart TVs come in OLED and LED variants. OLED models like the Bravia 8 offer deep blacks, excellent contrast and rich, vibrant colours for dark-room viewing, while LED Sony TVs provide excellent brightness for well-lit rooms at more accessible price points 

• picture quality and processing: look for Sony Bravia TVs with Cognitive XR or X1 processors for intelligent upscaling and enhanced picture clarity. Features like XR Contrast Booster, XR Triluminos Pro, and Full Array LED backlighting significantly impact image quality 

• smart features and Google TV: all modern Sony Televisions include Google TV integration, offering voice control, Chromecast built-in, and access to thousands of apps. Consider compatibility with Amazon Alexa and Apple AirPlay for seamless smart home integration 

• gaming performance: for PlayStation 5 or Xbox gaming, prioritise Sony Smart TVs with HDMI 2.1, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and 120Hz refresh rates for smooth, responsive gameplay 

• sound quality: higher-end Sony Bravia Smart TVs feature Acoustic Surface Audio or Acoustic Multi Audio technology, where the screen itself becomes the speaker. Budget models may benefit from an external soundbar 

• budget and value: Sony TVs span from affordable Bravia 3 models to premium Bravia 8 OLED displays. Consider EE's finance options and Mobile customer bundles to maximise value and spread the cost over time 

FAQs

Q. What's the difference between Sony OLED and LED TVs? 

Sony OLED TVs like the Bravia 8 use self-illuminating pixels that can turn completely off for deep blacks, excellent contrast and wider viewing angles. LED Sony TVs use backlighting behind an LCD panel, offering higher peak brightness and longer lifespan at lower prices. OLED excels in dark rooms for films, while LED performs better in bright environments. 

Q. Which Sony TV size is right for my room? 

The ideal Sony TV size depends on your room size, viewing distance and personal preference. Larger screens can create a more immersive viewing experience, while smaller models may be better suited to compact spaces. Thanks to 4K resolution, many viewers can comfortably sit closer to larger screens without losing picture quality. 

Q. Do Sony Bravia Smart TVs work with PlayStation 5? 

Many Sony Bravia TVs include features designed to enhance PlayStation 5 gaming, such as Auto HDR Tone Mapping and HDMI 2.1 support on selected models. Look for models with 4K at 120Hz, VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) for smooth, responsive gameplay with minimal input lag. 

Q. Can I use voice control with Sony Smart TVs? 

Many Sony Televisions support Google Assistant, allowing voice control for searching content, adjusting settings and controlling compatible smart home devices. They're also compatible with Amazon Alexa through separate Echo devices and support Apple AirPlay for device integration. 

Q. What is Google TV on Sony Bravia Televisions? 

Google TV is Sony's smart platform that organises content from all your apps and subscriptions into personalised recommendations. It provides access to thousands of streaming apps including Netflix, Amazon Prime Video, Disney+ and YouTube, plus Chromecast built-in for streaming from compatible mobile devices. 

Q. How do Sony TVs handle motion in sports and action scenes?

Many Sony TVs include motion-enhancement technologies designed to reduce blur and improve clarity during fast-moving scenes such as sport, action films and gaming. Selected models also feature native 120Hz panels for even smoother motion. 

Q. Are Sony Bravia TVs good for bright rooms?

Many LED Sony Bravia TVs perform well in brighter rooms thanks to their high brightness levels and technologies designed to reduce reflections. OLED models can also perform well, particularly in rooms where lighting can be controlled. 

Q. What HDR formats do Sony Televisions support? 

Sony TVs support multiple HDR formats including HDR10, HLG (Hybrid Log-Gamma) and Dolby Vision. Dolby Vision provides scene-by-scene optimisation for compatible content on streaming platforms and 4K Blu-rays, helping deliver enhanced contrast and colour accuracy. 

Q. How long do Sony Smart TVs typically last? 

The lifespan of a Sony Smart TV depends on factors such as usage, settings and environment. With proper care, modern Sony TVs are designed to provide years of reliable performance and receive ongoing software support where available. 

Q. Can I wall-mount Sony Bravia Televisions? 

Most Sony TVs support VESA-compatible wall mounting. Always check the specifications of your chosen model to confirm wall-mount compatibility and the required bracket size. Larger models may require professional installation.