UNLOCK YOUR POTENTIAL WITH AI

Artificial Intelligence technology is here. Enjoy the best experience by pairing EE’s superfast, secure network with the latest tech from the biggest brands.

About Artificial Intelligence (AI)


What is AI

AI, or Artificial Intelligence, mimics human intelligence, helping machines understand, learn, and make decisions. It uses data and algorithms to improve over time, like a virtual assistant that gets better at learning your preferences and habits.

AI doesn't need to be complicated

Imagine using AI on your phone. Initially, it doesn’t know much about you, but as you use it, it learns. For example, if you often ask it to wake you up at 8am, it will remember and remind you to set an alarm. And the more you use it, the better it gets.

How to use AI

Smartphones and tablets have built-in AI features. Use voice instructions to send texts, make calls, or search the internet. AI can summarise emails, help you write clearly and translate spoken language in real-time. It’s all about simplifying your daily life.

Get started with AI

AI is making technology smarter and easier to use. Learn more about AI.


Why it's so important to use AI the right way, balancing creativity with responsibility.
Learn about children’s digital wellbeing with advice from experts on how to help kids use AI safely.
Help children navigate the online world with expert tips on how to recognise content of credible origin.
Start conversations with kids about appropriate online behaviour and the importance of positive relationships.

Explore AI features

AI tools to make everyday tasks seem effortless.


Explore devices with AI features

From mobiles to tablets on EE. Get the most out of AI with our Full Works plan.


 AI features vary dependent on device. Please check your chosen device specifications before purchase.