How prices will be shown
From April 2024, annual prices changes will be in pounds and pence, so you can have certainty when it comes to the cost of our products and services from year to year.
Any planned increases will be set out in pounds and pence and will be applied each 31 March, starting in 2025. These will apply to new and existing customers who take out new contracts from 10 April 2024 and be clearly shown when customers sign up or renew their contract.
| Product | Annual price increase from 31 March 2025 |
|---|---|
| Mobile SIM Only plan and airtime plans | +£1.50 per month |
| Handset plans * | +£4 per month |
| Connected devices – laptop, tablet or watch and Mobile Broadband | +£1.50 per month |
| Broadband plans | +£3 per month |
| EE TV plans | +£2 per month |
* Customers who took out new handset plan contracts between 10 April - 9 September 2024, your price will increase by +£1.50
So, for example, if you take out a new SIM Only mobile plan at £25 per month on a 24 month contract, your price will be £26.50 per month from 31 March 2025, and then £28 per month from 31 March 2026. For more details, see our price guides.
If you don’t change contracts, then the old system of an increase based on the variable Consumer Price Index (CPI), plus 3.9% will still apply. For more information, see our guide explaining CPI price increases.
We think that our new pricing model will be much clearer for customers and gives them more certainty on what their price change will be. This approach also aligns our pricing with Ofcom’s approach recommendation on mid-contract price rises.
How does the 2025 price change affect me?
We’ll send you an email or a text to explain what this means for you. We're sending these communications out between February and mid-March. In there, you'll find a personalised explanation of what's happening with your plan(s).
Your first bill after the price change might look a little different, here's a video to explain why.
Why do we increase our prices?
We know that your home relies on a brilliant connection. Whether it’s through your mobile or broadband service, it’s more important than ever to keep everyone and everything connected. Our annual price change means we can continue investing to deliver the best connection for you and your home, now and in the future. We’re always working to bring you a continuously better mobile experience and value for money.
We’re dedicated to keeping our customers connected and committed to helping those who need it most, and have frozen prices for customers across our BT Home Essentials, EE Mobile Basics, and pay as you go (PAYG) plans.
How can I make smart savings?
We offer a range of products and services to keep giving our customers better value – if you’re an EE mobile and broadband customer you can unlock savings of £20 a month per SIM, with unlimited data on EE One.
You can also get other great benefits like inclusive roaming and content, network boost, 2-hour repairs, extended warranty, Stay Connected Data and Data Gifting. We help families save on their mobile bills with discounts for multiple devices.
How is EE helping customers who need extra support?
We understand that everyone needs to stay connected, whether that’s over the phone, or through broadband, and we’re committed to doing our very best to ensure our customers get the support they need, when they need it and in the way they need.
If you’re receiving state benefits you may be eligible for one of our mobile or broadband social tariffs:
EE customers who are eligible for BT Home Essentials can switch over without waiting for their renewal date, at no extra charge. Simply contact us, and we’ll handle the rest.
You can find more information about the extra help we provide for customers who are concerned about money.
What is an add-on?
An add-on is a package of minutes, messages, data or services you can buy. Some of our mobile add-ons will be increasing by 5%.
You can find details of any active add-ons you may have on your latest EE bill or in EE app. Add-ons for consumer plans can be found here:
What is an out-of-bundle charge?
As part of your price plan you’ll get a call, text and data allowance. There are restrictions on where and how you use these e.g., calls will be restricted to UK mobile networks and UK landlines starting with 01, 02 & 03.
When you go over or outside of these limits you’ll be charged according to our standard rates. These are also known as 'out-of-bundle' charges such as calling to and from abroad. These will be increasing by 5%.
Our out-of-bundle charges for consumer plans:
When does this change happen?
The increase to your monthly price plan(s), add-ons, out-of-bundle charges will take place on or after 31 March. You will be able to see your new charges starting from your bill on or after 31 March.
Will my spend cap be impacted?
No, it will not be impacted. Your spend cap will not change. However, you may want to review your spend cap amount to make sure you can continue with the service for charges that are not included within your allowance.
How can I find my terms and conditions?
What happens if I upgrade?
When you decide to upgrade, you’ll be advised about how the annual price increase will impact your price plan and other products. All customers upgrading will be subject to a pounds and pence increase based on their terms and conditions.
What happens if I’m an EE Mobile pay as you go customer?
The price of EE pay as you go tariffs and out-of-bundle charges are excluded from the annual price change in March 2025. You can find out more about pay as you go prices here.
Need extra support?
We're committed to doing our very best to ensure our customers get the support they need. We have information about the extra help we offer if you have problems paying your bill.