Staying safe online


Deciding whether or not to give your child a connected device isn't something to be taken lightly. We want to educate and empower you and your child through advice and tools, helping you to have open conversations and a positive relationship with technology.

Understanding the risks

Two thirds of children have had harmful experiences online, according to a 2024 report from leading child safety organisation, Internet Matters. This could include anything from viewing inappropriate content to identity theft and grooming.

Knowing how to talk to your child about online safety is so important, as is deciding the right age to let your child online and with what device.

Choosing the right phone for your child

Check out our age-based recommendations for ensuring kids stay safe online.

  • Under 11
  • 11-13
  • 13-16

Under 11

Under 11 years

Go for non-smart devices, like ‘feature phones’. They can make texts and calls but can’t access social media or inappropriate content.

See more about practical tips to help young children have safer online experiences and develop their digital resilience by Internet Matters.

See more tips
 

11-13

13-16

Child-friendly products

Age-appropriate tech options for under 11s:

  • Xplora X6 Play Watch: a secure and controlled smartwatch, ideal for a child’s first phone experience
  • IMO Dash Phone: a simple device for essential tasks like texting and calling

How to make your child’s device safe and secure

Use our tools and guides for staying safe online.

Apple Music

Set up the device safely

Set spending caps, stop children adding extra charges to the bill, and block adult content with our Set Up Safe guide.

Apple TV+

Use parental controls

Apple Arcade

Protect privacy online

Talk to your child about the dangers of posting personal information online. Learn how to manage device settings and use passwords to protect their identity.

Tools to help navigate the digital world

Our EE PhoneSmart Licence is a really fun way for children to learn about being internet savvy. They can also find a wealth of resources to make learning online enjoyable and safe on EE Learn. And you can discover m ore about the world of gaming on EE GameSmart.

iPhone 15 Pro

Help, tips and advice

We’ve teamed up with Internet Matters to create a hub of information that will guide you through everything from staying safe on social media to buying your child’s first smartphone.
See advice and tips on online safety.