Samsung Televisions

Discover our premium Samsung TVs and Samsung Smart TVs collection. From stunning OLED displays to intelligent QLED technology, EE brings you cutting-edge entertainment for every home. 

Summer of sport with EE

Discover TV and home entertainment designed for sport and live action. From compact screens to cinema-sized displays, enjoy every match like you're pitchside. Plus, eligible customers who buy a TV from EE between 15 May and 19 July will be automatically entered into the prize draw for the chance to win a pair of tickets to a Home Nations fixture between September and December 2026. No forms to fill in, no extra steps – just choose your TV and you're in. If you'd rather not be entered into the draw, simply fill in your details here and we'll opt you out. This competition is open to UK residents aged 18 or over who are current EE customers. See full terms and conditions for complete eligibility details. 

Whether you support England, Scotland, Cymru or Northern Ireland, this is your chance to experience the atmosphere, passion and excitement of international football live from the stands. Watch the best players battle it out as the Home Nations compete in what promises to be an unmissable fixture. 

Learn more about Samsung televisions

Step into the future of home entertainment with our comprehensive Samsung TVs range at EE. From budget-friendly Full HD Smart TVs starting at £169 to flagship OLED displays exceeding £2,000, we cater to every viewing preference. The 2025 lineup showcases Samsung Vision AI technology across Neo QLED, OLED and QLED models, delivering intelligent 4K upscaling, adaptive picture optimisation and gaming-ready features like Motion Xcelerator up to 165Hz. Whether you're streaming the latest shows, gaming at high frame rates or simply enjoying family movie nights, these smart-enabled screens with Bluetooth, Wi-Fi and HDMI connectivity bring your content to life. 

Things to consider

When choosing from our Samsung TVs range, understanding key features and specifications helps you find the perfect television for your space, viewing habits and budget. Key considerations: 

• display technology: Samsung offers three main types: OLED for deep blacks and excellent contrast, Neo QLED with Mini-LED backlighting for exceptional brightness and anti-glare capabilities, and standard QLED or Crystal UHD for excellent value. Choose based on your room lighting and picture quality priorities 

• screen size and viewing distance: select a screen size that suits your room dimensions and seating arrangements. Larger Samsung TVs can create a more immersive viewing experience, while smaller models may be better suited to compact spaces. Consider your room layout and whether you'll wall-mount your TV or use a stand 

• resolution and picture quality: whilst most Samsung TVs now offer 4K Ultra HD resolution, premium models include 8K capabilities and advanced features such as Quantum HDR, AI upscaling and Motion Xcelerator for smoother motion. Consider your content sources and whether you'll benefit from enhanced picture processing 

• smart features and connectivity: Samsung Smart TVs run Tizen OS with built-in streaming apps, voice assistant compatibility and SmartThings integration. Check for HDMI 2.1 ports if you're a gamer, alongside Wi-Fi, Bluetooth and sufficient USB ports for your devices 

• gaming performance: gamers should prioritise Motion Xcelerator refresh rates, low input lag, HDMI 2.1 for 4K gaming support, variable refresh rate (VRR) and Auto Low Latency Mode (ALLM). Samsung's Neo QLED and OLED ranges offer features designed to enhance console gaming experiences 

• budget and value: Samsung TVs at EE range from £169 for 32” Full HD models to £2,499+ for flagship OLED and Neo QLED displays. Consider EE Finance options to help spread the cost and look out for promotional bundles and seasonal offers for added value 

Frequently asked questions (FAQs)

Q. What's the difference between Samsung OLED, Neo QLED and QLED TVs?

Samsung OLED TVs use self-lit pixels for deep blacks, excellent contrast and wide viewing angles, combining OLED technology with quantum dots for enhanced brightness and colour. Neo QLED models feature Mini-LED backlighting with quantum dots, delivering exceptional brightness, improved contrast and impressive HDR performance. Standard QLED TVs use quantum dot technology with LED backlighting for vibrant colours and strong brightness at more affordable prices. Choose OLED for premium picture quality, Neo QLED for bright rooms and gaming, or QLED for excellent everyday value. 

Q. Are Samsung Smart TVs compatible with Alexa and Google Assistant?

Yes, Samsung Smart TVs running Tizen OS support multiple voice assistants, including Samsung's Bixby, Amazon Alexa and Google Assistant. Depending on the model, voice control can be accessed through the remote control, compatible smart speakers or connected devices. SmartThings integration also allows control through your smartphone. 

Q. What is Samsung Vision AI and which models have it?

Samsung Vision AI is an advanced picture processing technology available across selected 2025 Neo QLED, OLED, QLED and The Frame models. It uses artificial intelligence to analyse content in real time, automatically optimising picture settings, enhancing colour and contrast, and adapting to your viewing environment. The technology also supports AI-powered upscaling and intelligent scene recognition for a consistently impressive viewing experience. 

Q. Can I use my Samsung TV for gaming with PS5 or Xbox Series X?

Many premium Samsung TVs are designed with next-generation gaming in mind, offering features such as HDMI 2.1, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Motion Xcelerator technology. Selected models support 4K gaming at high refresh rates, helping deliver smooth, responsive gameplay. 

Q. How do I connect my Samsung Smart TV to Wi-Fi?

Navigate to the Settings menu using your remote, select Network settings and follow the on-screen instructions to connect your TV to your home Wi-Fi network. For the best streaming performance, ensure your TV is within range of your router or consider using a wired ethernet connection where available. 

Q. What size Samsung TV should I buy for my room?

The right TV size depends on your room dimensions, viewing distance and personal preference. Larger screens can create a more immersive experience, whilst smaller models may be more suitable for compact spaces. Thanks to 4K resolution, many viewers can comfortably sit closer to larger screens without compromising picture quality. 

Q. Do Samsung TVs support Apple AirPlay and screen mirroring?

Yes, most Samsung Smart TVs support Apple AirPlay 2, allowing you to wirelessly stream content from compatible Apple devices. Samsung TVs also support screen mirroring from many Android devices and compatible Windows PCs, making it easy to share content on the big screen. 

Q. What is The Frame and how does it differ from regular Samsung TVs?

The Frame is Samsung's lifestyle TV designed to resemble a piece of artwork when not in use. It features Art Mode, customisable bezels and a slim design that blends into your home décor. Alongside its design-led features, The Frame also offers Samsung's smart functionality and impressive picture quality. 

Q. How long do Samsung TVs typically last?

The lifespan of a Samsung TV depends on factors such as usage, settings and environment. With proper care, modern Samsung TVs are designed to provide years of reliable performance and receive ongoing software support where available. 

Q. Can I finance a Samsung TV through EE?

Yes, EE offers flexible payment options to help spread the cost of your Samsung TV purchase. Eligibility, terms and available plans may vary, so check the latest options during checkout or visit an EE store for more information.