Our vision

Best network, best service,customer trust

Achieving our vision

Our vision is to provide the best network and best service so our customers trust us with their digital lives. Here's how we'll achieve it:

Best network: Building a new digital backbone for Britain.

Best service: Delivering outstanding service to our customers through our stores, in our centres and online.

Customer trust and relevance: Providing a personalised experience for our customers - from the products and services we offer, to the way we sell them.

We believe in giving the UK the best network and best service so our customers trust us with their digital lives.

Marc Allera CEO of EE

Our people

Our vision and our strategy can only be achieved by having great people working for EE.

Empowered, challenged, supported and rewarded, our employees are key to our success.

More about us

Building trust

We want to be the UK’s most trusted communications company. Building trust is at the core of our responsibility plan.

Digital living

We're want to help our customers live safe and rewarding digital lives.

Being responsible

We're committed to building trust and sharing the power of connectivity with everyone in the UK.