5G-powered AI stylist Shudu to hit the EE BAFTA red carpet

4 February 2019

The power of EE’s new 5G network will be showcased on the red carpet at this year’s EE BAFTAs, as digital supermodel Shudu is transformed into the world’s first AI stylist using state of the art holographic technology.

EE red carpet host Laura Whitmore will be introducing Shudu to the A-listers at the EE British Academy Film Awards ceremony, which takes place at the Royal Albert Hall this Sunday (10 February). The digital supermodel will be snapping all the most memorable red carpet outfits using the Google Pixel 3 and sharing the shots with fans at home via an innovative new online chatbot. She’ll also be discussing this year’s red carpet styles, and giving tips about where to “shop the look” from your living room, using artificial intelligence to learn about viewer’s shopping preferences.

"It’s been such an incredible year of film and the EE BAFTAs is always such a wonderful night having everyone together and celebrating so much talent," said Whitmore. "As film progresses so does the red carpet and this year, we have the world’s first digital supermodel Shudu brought to life by EE’s 5G technology. I know everyone is going to be blown away by her. I’m looking forward to seeing all the glamour and chatting to all the nominees and celebrating an incredible year of film."

"I love the fact that EE’s AI stylist will give everyone the opportunity to learn more about and even shop the looks of the stars on this year’s BAFTA red carpet right from the comfort of their sofas."

To learn more about all of the stars’ styles on the night, and shop the red carpet fashion at the EE British Academy Film Awards without paying Hollywood prices, follow @ee and @Shudu on Instagram, Twitter or Facebook on Sunday 10 February 10.

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