Products bought on or after 10 April 2024
If you bought your product on or after 10 April 2024 then you’ll be on our latest terms and conditions, so the following price changes apply:
| Product | Annual price increase from 31 March 2025 |
|---|---|
| Mobile SIM Only plan and airtime plans | +£1.50 per month |
| Handset plans * | +£4 per month |
| Connected devices – laptop, tablet or watch and Mobile Broadband | +£1.50 per month |
| Broadband plans | +£3 per month |
| EE TV plans | +£2 per month |
* Customers who took out new Handset plan contracts between 10 April-9 September 2024, your price will increase by +£1.50.
Products bought before 10 April 2024
If you bought your product before 10 April 2024 then you’ll be on CPI+ 3.9% terms and conditions, so the following price changes apply:
Each year, we adjust the prices of our products and services in-line with the Consumer Price Index (CPI) rate of inflation, plus 3.9%.
When we work out our prices, we use the December CPI rate published in January. For December 2024, the CPI rate was 2.5%. This means that customers on CPI+ 3.9% terms will see a price increase of 6.4% (which is 2.5% plus 3.9%), or around £2-3 per month on average. These price changes take effect on or after the 31 March 2025.
How does the 2025 price change affect me?
We’ll send you an email or a letter to explain what this means for you. We’re sending these communications out between mid-February and mid-March. In there, you’ll find a personalised explanation of what’s happening with your plan(s).
Your first bill after the price change might look a little different, here's a video to explain why.
Why is EE increasing prices?
We know that your home relies on a brilliant connection. Whether it’s through your mobile or broadband service, it’s more important than ever to keep everyone and everything connected. Our annual price change means we can continue investing to deliver the best connection for you and your home, now and in the future. We’re always working to bring you a continuously better mobile experience and value for money.
How can I make smart savings?
We offer a range of products and services to keep giving our customers better value – if you’re an EE mobile and broadband customer you can unlock savings of £20 a month per SIM, with unlimited data on EE One.
You can also get other great benefits like inclusive roaming and content, network boost, 2-hour repairs, extended warranty, Stay Connected Data and Data Gifting. We help families save on their mobile bills with discounts for multiple devices.
How is EE helping customers who need extra support?
We understand that everyone needs to stay connected, whether that’s over the phone, or through broadband, and we’re committed to doing our very best to ensure our customers get the support they need, when they need it and in the way they need.
If you’re receiving state benefits you may be eligible for one of our mobile or broadband social tariffs:
EE customers who are eligible for BT Home Essentials can switch over without waiting for their renewal date, at no extra charge. Simply contact us, and we’ll handle the rest.
You can find more information about the extra help we provide for customers who are concerned about money.
What are add-ons?
Add-ons give you access to additional services at better value than standard rates. These could be packages of call minutes, messages, mobile data, or any other services you can buy in addition to your plan.
The prices of some of our add-ons will be increasing by 5% from 31 March 2025.
You can find details of any active add-ons you may have on your latest EE bill or in EE app. Add-ons for consumer plans can be found here:
How can I find my terms and conditions?
When does this change happen?
The increase to your monthly price plan(s), add-ons, out-of-bundle charges will take place on or after 31 March. You will be able to see your new charges starting from your bill on or after 31 March.
What happens if I upgrade?
When you decide to upgrade, you’ll be advised about how the annual price increase will impact your price plan and other products. All customers upgrading will be subject to a pounds and pence increase based on their terms and conditions.